Marketing Institute of Singapore strategically partnered with TTG Asia Media, the leading publisher and organiser of events in travel and tourism in the Asia Pacific, to host the first-ever Experiential Marketing Summit (EMS) in the country.

Experience Marketing Summit 2018 square

Event marketers can look forward to an extensive conference programme covering the latest in experiential marketing, strategies, and opportunities when the EMS takes place over two days from 28 and 29 August 2018 at Resorts World Sentosa Convention Centre. The summit will be held in conjunction with TTG Events’ annual Singapore Gifts Show (SGS).

The Singaore Gifts Show has been in existence for a decade. More than 70% of its attendees hold marketing and PR responsibilities, making it the perfect audience profile that will benefit most from the latest trends in experiential marketing presented at EMS. However, the SGS exhibitors are the not only ones who will benefit from the summit.

With experiential marketing concepts increasingly sought after by all stakeholders in the Events space, the co-location of SGS and EMS aligns with TTG Events’ own “Experiential Approach” in fully encompassing relevant procurement, learning, and social engagement to deliver the total experience in today’s competitive market place.

“Recognising that organisations today seek more direct engagements with their customers, the ability to delight and deliver a “wow” experience is demanded. EMS adds even more value by allowing our suppliers, intermediaries, and stakeholders to deepen relationships and achieve mutual benefits from our expanded offerings. It is timely that we have made this education segment come alive with MIS onboard to support our audience’s ongoing professional and personal development needs,” Mr Darren Ng said on the partnership and strategic alignment.

Explaining the motivation behind the inaugural event, Mr Roger Wang, President of MIS, “Experiential Marketing is not new, but not well understood, although it has gained considerable traction and innovation in marketing today. With rapid changes and fierce competition brought about by technology and the internet, companies have realised that now, more than ever, they need to differentiate themselves by cultivating stronger and meaningful brand engagement to build loyalty in order to sustain product or service sales. These companies are also looking for stakeholders within the events and gifting industries that can prove their ability to handle these demands.”

Ng and Wang both affirmed that MIS and TTG will be able to leverage on each other’s expertise and knowledge to create a lasting relationship. Said Wang, “As the National Body for Sales and Marketing, MIS’ reputation comes with the support of its member base across diverse segments and industries while TTG is well-connected to the MICE, Events, Travel and gifting industry and its stakeholders.”

For more information on the summit, visit