Strategic Affiliations

Over the years, the Institute, as part of the Asia Pacific Marketing Federation, has developed a network of strategic affiliations with institutes and marketing organisations, thereby allowing the Institute to keep abreast of the latest developments in the sales and marketing field.

The various strategic affiliations have broadened the spectrum of resources and services made available by the Institute. With strong relevance to the needs of today's marketers, these resources and services enable members of the Institute to compete in the marketplace effectively.

The Institute has also forged partnerships with foreign universities to award academic certificates. These partnerships have been made possible as a result of the high quality of our proprietary courses.

AMF logo  

Asia Marketing Federation (AMF)

The Marketing Institute of Singapore has played an active role in the formation of the AMF, as a founding member and its education headquarters since 1991.

AMF is a regional body which was set up in 1991 with the aim of promoting co-operation and the exchange of information on marketing among member countries, as well as contributing to the economic development in the Asian region. AMF is currently made up of members comprising 16 national marketing bodies from the region, including Bangladesh, Cambodia, China, Hong Kong, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Vietnam, Myanmar and Mongolia. 

The AMF's Board of Advisors, which provides guidance to the association, includes distinguished members such as Dr Michio Torii, President, Japan Marketing Association and Vice-Chairman, Suntory Limited, Japan; Mr Stan Shih, Chairman and Chief Executive Officer, The Acer Group, Taiwan; Dr Mochtar Riady, Chairman, Lippo Group, Indonesia; Dato Hishammuddin Tun Hussein, son of the late Malaysian Prime Minister Tun Hussein Onn, who is also a practising lawyer, a Member of Parliament, Deputy Leader of UMNO Youth.

TAFEP logo               Tripartite Alliance for Fair Employment Practices

Marketing Institute of Singapore has adopted the Tripartite Alliance for Fair Employment Practices (TAFEP) key principles in the management of its human resources to promote fair, responsible and merit-based employment practices among employers, employees and the general public. With the effective implementation of fair employment practices, the Institute aims to bring about a more harmonious and progressive work environment within its organisation, and contribute towards making Singapore a great place to work.


 Strategic Partners


 Google 200X76         

Google Asia Pacific

MIS was appointed official Google training partner to provide Google AdWords™ and Google Analytics™ workshops in Singapore since 2012. These courses are open to employees of agencies enrolled in the Google Partner programme as well as members of the public.

Through this collaboration, Google and MIS hope to raise the professionalism of these agencies so that they can jointly bring greater value to the industry, and uplift the overall digital marketing standards and practices in Singapore.

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Econsultancy's mission is to help customers achieve excellence in digital business, marketing and ecommerce through research, training and events. Founded in 1999, Econsultancy has offices in New York, London, Singapore, and is used by over 600,000 professionals every month. Subscribers get access to research, market data, best practice guides, case studies and e-learning – all focused on helping individuals and enterprises get better at digital.

For details, visit

UTS 200x82   Australian Centre for Event Management (ACEM) & University of Technology Sydney (UTS)

The Australian Centre for Event Management (ACEM), University of Technology, Sydney was founded just prior to the successful delivery of the Sydney 2000 Olympic Games. ACEM's mission is to provide training/education, research and consultancy services to the event industry.

Since its establishment, ACEM has become a world leader in the field of event management education, delivering training courses both within Australia (Brisbane, Melbourne, Sydney and Perth) and internationally (London, Beijing, Edinburgh, Kuala Lumpur and Kuching). These courses range from Executive Development Programmes to Masters Degrees in Event Management.

ACEM's success as a global leader in event management education is underpinned by its full-time and adjunct staff. Their experience spans both the areas of corporate and public event management, with events they have conducted ranging in scale from the opening and closing ceremonies of the Olympic Games to product launches and association conferences.

To support its programs, ACEM has developed one of the field's most referred to text: Festival and Special Event Management. This book (now in its fifth edition) has been translated into a number of languages including Chinese, Korean and Portuguese. Additionally, ACEM acts to maintain its position as the leading edge of event management education through the conduct of a bi-annual international research conference.

For details, visit
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SkillsFuture Singapore (SSG) 

SkillsFuture Singapore (SSG) is a statutory board under the Ministry of Education (MOE). It will drive and coordinate the implementation of the national SkillsFuture movement, promote a culture and holistic system of lifelong learning through the pursuit of skills mastery, and strengthen the ecosystem of quality education and training in Singapore.

SSG will strengthen the adult training infrastructure by taking on all existing functions of the Committee for Private Education (CPE) and the Institute for Adult Learning (IAL) to enhance the capabilities and professionalism of adult educators. SSG will play a key role in the quality assurance for private education institutions and adult training centres. Together with educational institutions and training partners, SSG will ensure that students and working adults have access to high quality, industry-relevant training throughout life. SSG will also bring together synergies in continuing education and training (CET) and pre-employment training (PET), so skills requirements will continue to meet the demands of different sectors of the economy.

For details, visit

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Workforce Singapore (WSG)

Workforce Singapore (WSG) is a statutory board under the Ministry of Manpower (MOM). It will oversee the transformation of the local workforce and industry to meet ongoing economic challenges.

WSG will promote the development, competitiveness, inclusiveness, and employability of all levels of the workforce. This will ensure that all sectors of the economy are supported by a strong, inclusive Singaporean core.

While its key focus is to help workers meet their career aspirations and secure quality jobs at different stages of life, WSG will also address the needs of business owners and companies by providing support to enable manpower-lean enterprises to remain competitive. It will help businesses in different economic sectors create quality jobs, develop a manpower pipeline to support industry growth, and match the right people to the right jobs.

Through the Skills Development Fund (SDF), employers can enjoy grants to support staff training. Companies can tap on these funding schemes/training incentives to upgrade their employees' skills and boost their company's productivity & competitiveness:

  • Enhanced Training Support for SMEs! (up to 85%)
  • SDF-funding and Absentee Payroll subsidies
  • Workfare Training Support (WTS) scheme and more
For details, visit and