Events & Activities
Our Featured Events
- Marketing Guru Talk
What textbooks can't teach you, MIS makes it up by providing you real-life insights, perspectives and experiences! The gurus have been there, done that and are willing to share their success stories. The Marketing Guru Talk serves as an avenue to share best marketing practices, tips & trends to members and the public. MIS aims to explore the various aspects of Marketing and seek gurus from respective fields & industries to share their knowledge and expertise.
- Marketers' Night
Let your hair down and simply enjoy the night with a drink or two at Marketers’ Night. Tap on this perfect opportunity to establish new connections and reconnect with fellow members and Marketers!
- May112015CMO Asia Summit 2015Conference/Event Supported by MIS | 9:00am - 6:00pmby various speakers
The CMO Asia Summit is a premium forum bringing together leading CMOs and top marketers in the region with the most renowned advertising agencies, marketing firms and solution providers for a highly focused discussion on the latest tools and strategies for conquering the hearts and minds of Asian and global consumers.
- May132015Become an Irresistible Brand with NeuromarketingMarketing Guru Talk | 6:30pm - 9:00pmby Gemma Calvert
Delving into the Subconscious Consumer – finding out what they really think, not just what they tell us
Neuroscience has revealed that much of our behaviour is influenced by brain processes that operate below our conscious awareness. So marketers who rely solely on consumer's explicit or spoken feedback are only capturing the tip of the iceberg in terms of the multitude of thoughts, emotions and cultural influences that shape consumer choice at a subconscious level. Learn how you can predict consumer behaviour with much greater accuracy by integrating subconscious data with standard qualitative and quantitative research.