Events & Activities
May112015CMO Asia Summit 2015Conference/Event Supported by MIS | 9:00am - 6:00pmby various speakers
The CMO Asia Summit is a premium forum bringing together leading CMOs and top marketers in the region with the most renowned advertising agencies, marketing firms and solution providers for a highly focused discussion on the latest tools and strategies for conquering the hearts and minds of Asian and global consumers.
May132015Become an Irresistible Brand with NeuromarketingMarketing Guru Talk | 6:30pm - 9:00pmby Gemma Calvert
Delving into the Subconscious Consumer – finding out what they really think, not just what they tell us
Neuroscience has revealed that much of our behaviour is influenced by brain processes that operate below our conscious awareness. So marketers who rely solely on consumer's explicit or spoken feedback are only capturing the tip of the iceberg in terms of the multitude of thoughts, emotions and cultural influences that shape consumer choice at a subconscious level. Learn how you can predict consumer behaviour with much greater accuracy by integrating subconscious data with standard qualitative and quantitative research.
Our Featured Events
Marketing Guru Talk
It is a series of knowledge empowerment seminars aimed at providing “Guru Views” on real-life insights, perspectives and experiences! The gurus have been there, done that and are willing to share their success stories. The talk serves as an avenue to share best marketing practices, tips & trends to members and the public.
Conference/Event Supported by MIS
MIS supported various mega conferences and forums held throughout the year. They are mainly, Brand Finance, Global Brand Planning Competition and Asian Marketing Forum. The events gathers industry leaders, gurus, C-suite executives and Entrepreneurs in sharing their perspectives on the latest Marketing Trends and tools available. There are also dialogue sessions and networking opportunities for business idea exchange and like-minded marketing practitioners to mingle and interact.
A MIS Corporate Social Reponsibility initiative in giving back to the community via events and activities! MIS believes in playing a part in touching lives by doing a part in helping the underprivileged and elderlys through events such as food donation drive, charity dinner and duck tour.