Luring, Following & Catching Consumers' Clicks
|Date||22 May 2014|
|Time||6:30pm - 9:00pm|
|Venue||MIS Executive Lounge, 410 North Bridge Road, Level 1, S188726|
|Fees|| Non-Member: $35 |
MIS Member: $20
MIS Student: Complimentary
Public Tertiary Institution Student*: $10
Did you know? 83% of all purchases involve online researching before completing the purchase! So how do we make use of these online researches and lure the clicks back to YOU?
Leverage on the prowess of Search Marketing and optimise on the endless opportunities!
• 5 simple steps to kick start your Search Marketing Campaign
• Practical Action Plans to achieve the best results
• The various methods to lure the clicks to YOU
• Case Studies
About the Speaker:
Evangeline Leong is the Head of Digital Account Management of PurpleClick, an award-winning digital marketing agency and an authorised premium reseller of GOOGLE, YAHOO & BAIDU. With over 5 years of experience embracing digital marketing, she has helped many companies achieve double digit growth year-on-year and is instrumental in driving PurpleClick's online advertising business. At PurpleClick, she drives all marketing and promotional activities, while charting and implementing strategy for conversion management programs. She manages key enterprise accounts such as Citibank, GNC, UOB, PSB Academy, CPF Board and A*STAR. Evangeline is passionate about Online Marketing and hopes to make it an integral part of every business.
Marketing Institute of Singapore
51 Anson Road
Tel: (65) 6327 7580