2nd Annual Retail & Shopper Marketing Excellence
|Date||18 Jun 2014 - 20 Jun 2014|
|Time||9:00am - 5:00pm|
|Venue||Grand Copthorne Waterfront Hotel, Singapore|
With consumer behavior, spending, and demographic profiles changing so rapidly, it is critical for companies to adopt an omni-channel approach, utilising all the touch points at their disposal, including brick and mortar stores, online, and mobile to engage consumers. Retailers are moving beyond a transactional relationship into a strategic collaboration to improve shopper experiences and drive category and cross category growth. It is no longer the case of implementing traditional consumer marketing outside the store and trade promotion initiatives inside the store. The messages communicated need to be compelling and consistent throughout the shopping journey. Retail is moving to understand and engage the shopper and ultimately deliver an enhanced shopping experience. We will look at the changing ways in which consumers and shoppers are using information to inform their choices about where to shop, what to buy and the opportunity for retailers and manufacturers to influence those choices more effectively.
Customise your own programme by selecting from any of these streams over Day One and Day Two:
Steam One: Shopper 360°
Stream Two: Multi & Omni Channel Retailing (M2O)
3rd Day Workshop: Digital Marketing – Connect, Convince & Convert
Click here for more information!
Cindy Cluny, Marketing Manager
Tel: +603 2723 6745
Marketing Institute of Singapore
51 Anson Road
Tel: (65) 6327 7580