Fuelling Creativity with Data in the Digital World
|Date||26 Jun 2014|
|Time||6:30pm - 9:00pm|
|Venue||MIS Executive Lounge, 410 North Bridge Road, Level 1, S188726|
|Fees|| Non-Member: $35 |
MIS Member: $20
MIS Student: Complimentary
Public Tertiary Institution Student*: $10
There is a wealth of data out there. Everyone is talking about big data and insights. Understanding how data and insights can fuel creativity has become a competitive advantage for creative teams to succeed in the current digital landscape. The key is to be able to understand the relevant signals, turn them into cultural insights and deliver a compelling creative big idea to the right people, at the right time, and to the right device.
Tuomas Peltoniemi from TBWA's Digital Arts Network will demonstrate how the potent of use of creative big ideas combined with technology platforms, data, and insights can result in effective creative experiences!
With more than 14 years in advertising, Tuomas has been at the forefront of digital technology since the late 1990's. Starting out as a developer, he quickly moved into management roles, and has a stellar understanding of digital technologies, digital strategy, business development and management.
As Head of Digital, Tuomas oversees the digital team and strategic partner relationships. He also consults Digital Arts Network Singapore clients in digital technologies – working with Singapore Airlines, Standard Chartered Bank, StarHub, Singapore Management University and Corona beer among many others.
Prior to DAN Singapore, Tuomas was the Managing Director and Partner of digital production agency, !NOOB, which he led from a startup to Finland's Digital Agency of the Year in just 3 years. He also led DAN Singapore to Campaign Asia Digital Agency of the Year in 2012.
The Digital Arts Network (DAN) was established in 2012 with the vision to deliver a greater share of the future for clients through innovative digital and integrated solutions. DAN is a network collective, inspired by technology, driven by creativity, and connected by speciality.
In the fast-paced changing world where technology is transforming the way businesses build brands, DAN unites more than 800 digital experts in 27 offices around the world across a diverse range of digital capabilities. Unique to DAN are a series of Labs with deep specialisation in the core competencies of creative technology, UX, e-commerce, social media, content, mobile, IP and platforms, analytics, search, and production. Every DAN office is connected to the Labs, enabling access to expert talent and global best practices across a wide range of digital capabilities.
- *This includes all students from NUS, NTU, SMU, NYP, NP, SP, TP and RP only.
Marketing Institute of Singapore
51 Anson Road
Tel: (65) 6327 7580