The New PR/Social & Digital Media Landscape
|Date||18 Sep 2014|
|Time||6:30pm - 9:00pm|
|Venue||MIS Executive Lounge|
|Fees|| Non-Member: $35 |
MIS Member: $20
MIS Student: Complimentary
Public Tertiary Institution Student*: $10
Do you remember the last time you saw a news story on TV or heard on the radio, that was actually news to you?
The new media has triggered major changes in the way information is gathered, reported and consumed. Now we expect to see eye-witness accounts of events as they are occurring. With new marketing tools and through smarter use of digital and social media, communication with audience has never been more direct and focused.
• Learn to use new marketing tools that have been reshaping the world we live in today
• Explore cost-effective ways to drive measurable brand and product awareness
• Get a 360-degree business perspective on new marketing tools that can drive real business results
Head of Corporate PR, South Asia
Shane Chiang serves as Head of Corporate & Consumer PR, South Asia. He joined HTC in January 2011 as Head of Social Marketing APAC and was appointed Head of Corporate PR in October 2013. He previously owned his own practice in communications. Prior to that, Shane was VP in Sales and Marketing, spending 10 years in China, with various leadership roles including in R&D, manufacturing and operations, to retailers like Walmart, Kmart, Best Buy, Argos Catalog, and Harvey Norman. He also oversaw merger and aquistion and lead ISO and CTPAT preparedness. Shane has a unique 360 overview of the business, is passionate about the HTC brand and focused on story-telling.
*Fee for tertiary students includes students from NUS, NTU, SMU, NYP, NP, SP, TP and RP only. Please bring along your tertiary cards for verification.
Marketing Institute of Singapore
51 Anson Road
Tel: (65) 6327 7580