From Ground Zero to Market Leader and now to the World!
|Date||13 Nov 2014|
|Time||6:30pm - 9:00pm|
|Venue||MIS Executive Lounge, 410 North Bridge Road, Level 1, S188726|
MIS Member: $15
MIS Student: Complimentary
Public Tertiary Institution Student*: $10
How important is branding when you start from nothing? Award-winning Entrepreneur Mr David Chiem, regales his branding & marketing insights through his inspiring story.
Of Chinese descent, David went from fleeing the Vietnam War as a boat refugee, to growing up in Australia without a word of English, to creating the number one pre-school – in the premium range – with 32% of the total market share in Singapore within 5 short years. Now poised for global expansion, MindChamps PreSchool recently attracted media powerhouse Singapore Press Holdings to its vision.
Learn from David the 3 principles of the Champion Mindset, how to inculcate them in your team and apply them in your branding and marketing strategies.
The Champion Mindset is based on the ground breaking research by Professor Emeritus Allan Snyder, founder of the Centre for the Mind (University of Sydney) on global champions from all walks of life.
• Creating and maximising your Brand Name
• Fostering the creative entrepreneurial spirit for yourself and your marketing team
• Applying the 3 principles of the Champion Mindset to your business
Founder, Chairman and Group CEO
From an early age, David Chiem was destined for success as a creative artist and a visionary entrepreneur. He graduated with a BA (Communication) at the University of Technology, Sydney and a Master of Film-making from the world-renowned Australian Film, Television and Radio School (AFTRS).
As the Founder, Chairman and Group CEO of the education training institute MindChamps, David has demonstrated an ability to draw together and inspire an impressive team of professionals with backgrounds in education, psychology, neuroscience and theatre to develop and deliver revolutionary cutting-edge mind-training programs for children of all ages.
In recognition of his impressive achievements, David was awarded the Entrepreneur of the Year by Rotary~ASME in 2008. Two years later, David was awarded Outstanding Entrepreneur of the Year at the Asia Pacific Entrepreneurship Awards.
MindChamps is an international award-winning mind development institute that trains students in the Art of Learning How To Learn and the development of their Champion Mindset. Launched as a research centre in Australia in 1998, MindChamps established its world head institute in Singapore in 2002. In 2008, MindChamps PreSchool was established as a subsidiary of the Holdings Group. MindChamps was awarded Established Brand at the Singapore Prestige Brand Awards 2011 and was ranked in the top 1.5% of Singapore/SME companies in 2014. MindChamps PreSchool was also awarded Franchisor of the Year 2013 (Franchising & Licensing Association), the Superbrands Mark of Distinction 2014, and Influential Brand - Top Brands 2014, based on independent consumer surveys conducted by Brand Alliance.
*Fee for tertiary students includes students from NUS, NTU, SMU, NYP, NP, SP, TP and RP only. Please bring along your tertiary cards for verification.
Marketing Institute of Singapore
51 Anson Road
Tel: (65) 6327 7580