Harnessing Digital Marketing and eCommerce to Enhance Customer Engagement
|Date||30 Jan 2015|
|Time||3:00pm - 7:00pm|
|Venue||Google Office (8 Marina View, Asia Square Tower 1, Singapore 018960)|
|Fees|| MIS Member: Complimentary |
MIS Student: Complimentary
The rapid growth of digital media and user-generated content has led to a shift in the way businesses engage with their customers. As a result, the business models of organisations need to adapt quickly to changes in the ways things seem to work for the past decade, from transforming the way their people work to adopting important social and web technologies or elements in an ecommerce site to gain that big competitive advantage. Are you prepared to take on the challenge internally so as to handle the online opportunities?
– Importance of eCommerce for Businesses
– Transforming Work
– Retail Strikes Back: Bridging The Digital and Brick & Mortar
– How to Increase Viewing Experience and the Likelihood of Repeated Online Visitors
3:00pm – Registration/Cocktail
3:30pm – Welcome Speech by MIS
3:40pm – Welcome Speech by SingTel
3:50pm – Transforming Work
4:20pm – Retail Strikes Back: Bridging The Digital and Brick & Mortar Divide
4:50pm – How to increase viewing experience and the likelihood of repeated visitors on ecommerce site
5:20pm – FAQs
5:30pm – Google Workplace Tour
6:00pm – Networking and Light Refreshments
Sales Manager, ICT Solutions Business Sales
Nyx Ching joined SingTel as a Saas Sales Specialist in Business Sales. She has been working in the RFID, Point of Sales, ERP, Cloud and IT industry for more 10 years. Having held various positions in product and business development, regional sales and project management in both government and private sectors, she has good understanding of the various aspects of the ICT industry.
Head of Partners, Google for Work
Arijit Roy is from the Google for Work Team and helps enterprises solve their business problems with the use of Google Solutions. He enjoys the challenge of matching business needs with innovative technology solutions. He has over 16 years of experience in enterprise applications. He is responsible for Partner Sales for the S Asia and India region.
Founder and CEO
Pepperconn Pte Ltd
Started in 2009, Pepperconn is a pioneer in social and digital marketing solutions. The company first launched the Pepperconn Groupware, a social media management software, at the same time as Hootsuite and Tweetdeck – establishing Pepperconn as a forerunner in B2B social media innovation and on par with the best from Silicon Valley. Today, Pepperconn is a leader in Omni-Channel Retail solutions with its proprietary TAO OF SHOP platform. Prior to Pepperconn, Adrian led and managed teams in mobile, internet and IPTV content, marketing and business development at MediaCorp, SingTel, Samsung Asia and Nokia for 18 years.
Founder and CEO
CommonTown Pte Ltd
Joel Loo started and championed the CommonTown project and became the spin-off company's CTO in 2000. He took over as CEO in 2001 and turned it into a profit-making company in a short time. He managed several R&D and industrial collaboration projects at A*star in areas such as courseware systems and advanced Internet systems which subsequently led him to founding CommonTown.
Members only exclusive! Please RSVP by 26 Jan.
For more information, please call 6411 1630 or firstname.lastname@example.org.
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Marketing Institute of Singapore
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Tel: (65) 6327 7580