Soundtrack Your Brand with Spotify
|Date||16 Apr 2015|
|Time||6:30pm - 8:30pm|
|Venue||MIS Executive Lounge, 410 North Bridge Road, Level 1, S188726|
|Fees|| Non-Member: $35 |
MIS Member: $20
MIS Student: Complimentary
Public Tertiary Institution Student*: $10
To the average Spotify user on the street, the free music streaming service is simply about having the right music anytime, anywhere. However, Spotify is also an excellent platform for marketers. With music being an indispensable part of people's lives worldwide, Spotify's reach of 60 million users in 58 countries, and cross-platform compatibility with Facebook, twitter and blogs, the sky is the limit for companies wanting to soundtrack their brands.
Jonathan Nadiranto, Sales Director for Spotify Asia will be sharing the story of Spotify, how it is unique as a marketing platform, and previous collaborations with brands.
1. Introduction to Spotify
2. How to leverage Spotify as a marketing platform
3. Collaborations: creative campaigns
Sales Director, Asia
As Spotify's Sales Director for Asia, Jon drives the sales and marketing direction for brands on the service. Jon focuses his passion, energy and time to ensure brands have the tools and creative prowess to effectively capture and communicate their message to drive business success.
Prior to his current role at Spotify, Jon spent several years working with the best and brightest marketers and brands across the globe while at Facebook and InterActiveCorp (IAC). With over a decade of sales and marketing experience, executive coaching and most importantly, real-life business experience, Jon's ability to integrate authentic stories with his interpersonal skills draws his audience into a more intimate and personal level.
Spotify is an online music service offering users the ability to stream audio music files on-demand from a personal computer using Spotify's unique proprietary technology. It was founded in April 2006 by serial entrepreneurs Daniel Ek and Martin Lorentzon. The name Spotify is a combination of the words SPOT and IDENTIFY. Spotify helps you spot and identify the favourites you forgot about, and even those you didn't know you had. Spotify offers both an ad-supported. free-to-the-user model and a subscription model. The ad-supported model is targeted at combating piracy by offering users a superior user experience, while monetising licensed content through advertising. Spotify encourages users to take advantage of its premium service which will be offered to users through a monthly subscription fee or through a credit system.
Marketing Institute of Singapore
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Tel: (65) 6327 7580