Date 11 May 2015 - 12 May 2015
Time 9:00am - 6:00pm
Venue Hilton Kuala Lumpur Hotel, Malaysia
Speaker various speakers
Fees

The CMO Asia Summit is a premium forum bringing together leading CMOs and top marketers in the region with the most renowned advertising agencies, marketing firms and solution providers for a highly focused discussion on the latest tools and strategies for conquering the hearts and minds of Asian and global consumers.

Key Topics Include:

  • Building an Insights Factory – Exploring the right data, uncovering new insights and translating them into cost-effective, high-impact marketing strategies
  • Engaging Minds & Hearts – Creating personalised, engaging and useful streams of content to deliver genuine customer value and earn brand loyalty
  • Omni-Chanel Influence – Winning over today's empowered consumers by delivering integrated, connected and consistent experiences regardless of channel, device or location
  • Glocalising Brands – Ensuring success globally by marketing locally with tailored communications that celebrate market diversity while upholding brand consistency
  • Chief Marketing Technologists – Constantly evolving your digital competitive advantage by building and strengthening internal competencies that drive innovation, results and revenue
  • In with the Old, In with the New – Embracing both traditional and emerging marketing channels for a powerful combination to capture a broader consumer base
  • Marketing ROI – Measuring and optimising marketing spend and brand investments to generate improved returns
  • Marching to the Same Beat – Nurturing consistent interdepartmental collaboration and strategy alignment to achieve synergy and fuel company growth
  • Future-Proofing the Business – Detecting and harnessing upcoming trends, tools and technologies to stay relevant and profitable in the next digital decade


For more information please visit here or email SitiK@marcusevanskl.com  

Marketing Institute of Singapore
51 Anson Road
#03-53
Singapore 079904

Tel: (65) 6327 7580

Email: events@mis.org.sg