Date 17 Jun 2015
Time 6:30pm - 9:00pm
Venue MIS Executive Lounge, 410 North Bridge Road, Level 1, S188726
Speaker Chris J. Reed
Fees Non-Member: $35
MIS Member: $20
MIS Student: Complimentary
Public Tertiary Institution Student*: $10

Marketing Strategies for Better Return Conversions

With 347,000,000 million LinkedIn members worldwide as of Q4 2014, companies are finding that a LinkedIn Company Page is a powerful and effective way to nurture leads and increase sales. 50% of LinkedIn members are more likely to purchase from a company they engage with on LinkedIn.

Research suggests that it comes down to the mindset for increased purchase behaviour. When people visit LinkedIn, they're in a professional mindset. They actively seek insights and content that can help them be better professionals. Harness on these mindsets and get in-depth insights on how to make LinkedIn work for you and your business!

Key Points:

• 10 top Marketing Strategies for Better Return Conversions
• The Do's and Don'ts on LinkedIn (e.g. Don't do nothing!)
• Creative LinkedIn Campaigns
• Case Studies, Statistics and Analytics


Chris ReedChris J. Reed
Global CEO
Black Marketing

Chris is an official LinkedIn Power Profile and has one of the world's most viewed LinkedIn profiles with 20,000 followers. He is a serial entrepreneur having created marketing businesses in Europe and Asia Pacific. He has led a variety of digital and partnership marketing agencies on both sides of the world and being CMO of social media consumer brands in London and Singapore.

Chris is also one of the region's most influential bloggers writing for Campaign Asia and Singapore Business Review. He has been featured in books, regularly speaks and chairs at events and is a mentor for the CMO Council SMU Marketing Graduates.


Black Marketing
About Black Marketing

Black Marketing is a global premium B2B marketing consultancy boutique that specialises in enabling individuals and organisations to achieve their business objectives through LinkedIn. Black Marketing is a global operation with offices in Singapore (where our HQ is), Toronto, London, Sydney, Hong Kong and New York.

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