Date 27 Oct 2015
Time 1:30pm - 4:30pm
Venue i.cube, Level 4, Pickering Operations Complex (POC), 20 Pickering Street Singapore 048658
Speaker Ivan Wong and Janice Ong
Fees Non-Member: $45
MIS Member: Complimentary

According to a recent Forbes report, 89% of business leaders believe analytics will revolutionise business operations. Analytics not only provides marketers with valuable insights but also serves as the driving force behind the effectiveness of digital marketing.

Understanding your customers' behaviour and preferences helps you drive targeted messages across different digital and social platforms, allowing you to communicate with them more effectively.

In collaboration with the Marketing Institute of Singapore (MIS), Singtel invites you to a complimentary workshop on Digital Marketing analytics and WiFi analytics (worth S$1,200). Learn how to increase your digital presence and give your business a sharper competitive edge!

Key Points:
• Learn how analytics enables you to gain insights on your customers so as to develop effective marketing strategies
• Understand how to put together an effective web measurement programme to define and improve marketing ROI
• Acquire skills to better market your products or services to your target audience using the right tools and platforms

Programme:

1.30pm

Registration

2.00pm

Welcome Remarks by Singtel & Marketing Institute of Singapore

2.10pm

Digital Marketing Measurement & Analytics

Ivan Wong, Digital Consultant, QCG

3.00pm

Understanding Your Customers Footprint to Increase Customer Retention

Janice Ong, Managed Network Services, Singtel

4.00pm

Networking

4.30pm

Close

 
Jointly organised with:

Singtel logo

 

Marketing Institute of Singapore
51 Anson Road
#03-53
Singapore 079904

Tel: (65) 6327 7580

Email: events@mis.org.sg