Using Analytics for Smarter Business Decisions – A MIS-Singtel Joint Seminar
|Date||27 Oct 2015|
|Time||1:30pm - 4:30pm|
|Venue||i.cube, Level 4, Pickering Operations Complex (POC), 20 Pickering Street Singapore 048658|
|Speaker||Ivan Wong and Janice Ong|
|Fees|| Non-Member: $45 |
MIS Member: Complimentary
According to a recent Forbes report, 89% of business leaders believe analytics will revolutionise business operations. Analytics not only provides marketers with valuable insights but also serves as the driving force behind the effectiveness of digital marketing.
Understanding your customers' behaviour and preferences helps you drive targeted messages across different digital and social platforms, allowing you to communicate with them more effectively.
In collaboration with the Marketing Institute of Singapore (MIS), Singtel invites you to a complimentary workshop on Digital Marketing analytics and WiFi analytics (worth S$1,200). Learn how to increase your digital presence and give your business a sharper competitive edge!
• Learn how analytics enables you to gain insights on your customers so as to develop effective marketing strategies
• Understand how to put together an effective web measurement programme to define and improve marketing ROI
• Acquire skills to better market your products or services to your target audience using the right tools and platforms
Welcome Remarks by Singtel & Marketing Institute of Singapore
Digital Marketing Measurement & Analytics
Ivan Wong, Digital Consultant, QCG
Understanding Your Customers Footprint to Increase Customer Retention
Janice Ong, Managed Network Services, Singtel
Jointly organised with:
Marketing Institute of Singapore
51 Anson Road
Tel: (65) 6327 7580