Engaging your Target Audience through Video Storytelling
|Date||25 Feb 2016|
|Time||6:30pm - 9:00pm|
|Venue||MIS Executive Lounge, 51 Anson Road #03-53 Anson Centre Singapore 079904|
Non-Member: $35 Per Pax
MIS Member: $20 Per Pax
MIS Student: Complimentary
Public Tertiary Institution Student*: $10 Per Pax
Marketers know that video is an essential ingredient in any campaign. However, before you rush out to hire a video crew, there are some groundworks to be done. For instance, you have to determine the key ingredients to minimising the risk of your video marketing programme and steer your brand in the right direction. Budget wise, you need to know how much to put aside, realistically, as you don't want to choke off the impact by not allocating enough or over spend.
Furthermore, you need to know how much involvement you need to have before, during and after the production. Through this talk, learn how to tell when the crew needs more direction, and when to take a back seat.
• Understand the eight "mission-critical" ingredients in an effective video marketing programme
• Learn how to measure success of a video marketing programme
• Examples of effective and ineffective video marketing programmes
• Tips & tricks to make a video go viral
Managing Director, Hong Bao Media (Holdings) Pte Ltd
Mark is a former CNBC television presenter and producer, who emcees and moderates many business events in the Asia Pacific region. In Singapore, he was a member of the inaugural production and presentation team of English-language talk radio station 938LIVE. He is currently the Managing Director of Hong Bao Media (Holdings) Pte Ltd, which produces content marketing videos in Singapore and Malaysia.
Marketing Institute of Singapore
51 Anson Road
Tel: (65) 6327 7580