Date 24 Aug 2016
Time 8:30am - 2:00pm
Venue STI Auditorium, Level 9, Capital Tower, 168 Robinson Road Singapore 068912
Speaker Various Speakers
Fees Non-Member: Complimentary
MIS Member: Complimentary

Brand Finance Forum

The Brand Finance Forums are a series of events which cover theoretical and practical issues surrounding brand strategy, brand building and thought leadership. These events are held globally with a strong focus on maximising the value of brands and intangible assets by presenting insights from world-leading organisations.

There will also be a presentation on the Brand Finance League Table Findings and the Reveal of the Top 100 Singapore Companies at this forum. C-level executives and senior managers from MNCs, companies listed on the stock exchange, emerging enterprises and branding/marketing experts will also be attending the forum... including the Award Winners!

Maximising & Managing Your Brand Strength

One of the greatest challenges of managing a business effectively requires clarity about the profitability drivers. Brand Equity is a measure of all the qualitative aspects derived from consumer perception towards a brand. If the structure in the underlying brand equity data is properly understood, it could be used to better manage the brand health and value. It is therefore critical to measure, manage and maximising your brand in order to successfully transfers value from the customers to the shareholders. Through interactive discussion panels, thought provoking ideas and objective debates, Brand Finance Asia Pacific Forum 2016 will help you articulate the value of your brand by Managing and Maximising Your Brand Strength.

This event is exclusive and complimentary for Senior Management. Please block your date and book your seat now. You can register online here

Speakers:

neeraj kumar2.jpg   Neeraj Kumar
Marketing Director
Beam Suntory Asia

Topic: Building a Brand Portfolio Powerhouse
 
Kumar has 22 years of experience in developing brands and managing global brands portfolio. Besides being responsible for the marketing of Beam Suntory portfolio in Asia, Kumar’s previous roles include Global Brands Director - Beam Suntory Australia and in India. His past employments include Pepsico & Electrolux.
chatri(high).jpg  

 

Chatri Sityodtong
Chairman & Founder
ONE Championship™

Topic: How to successfully build brand awareness among the general public, building a global brand with blue chip sponsors, making the brand a household name 


As Chairman of ONE Championship (ONE), Sityodtong has been instrumental in the promotion's success, driving the company with passion, fervor and a keen sense of business. He credits martial arts for guiding him throughout both his business and personal life and is a firm believer of hard work and perseverance.

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Robin Nayak
Chief Strategy Officer
TBWA

Topic: Importance of Disruptive Thinking in Building Strong Brands 

Robin is an award-winning strategist, with over 25 years of experience in developing brand, marketing and creative communications strategies for many of the world’s leading corporations: among them BMW, Caltex, DBS Bank, M1, Adidas, The Ritz-Carlton, AIA and both Sony’s consumer electronics and TV networks. 

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Warren Fernandez
Editor-in-Chief(English, Malay and Tamily Media Group)
Singapore Press Holdings Ltd

Topic:  Managing your Brand in the print media space

Fernandez has been a journalist with The Straits Times since 1990. He was previously the deputy editor and also the foreign editor of The Straits Times, before leaving the paper in late 2008 to take up the post of Regional Director for Global Communications Strategy in Shell’s Asia Pacific Hub in 2008. Fernandez rejoined The Straits Times on 6 February 2012, and assumed the editorship of the paper on 15 February 2012.

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Karl Mak
Co-Founder
SGAG

Topic: SGAG’s Brand Journey - Building Singapore’s favourite digital brand for the social generation 

Karl is the Co-Founder of SGAG which started in 2012 and today, it has reached over 2 million Singaporeans weekly through its 6 content distribution channels. With the mission of bringing a smile to every Singaporean’s face by creating quality content that engages and entertains, Karl will be sharing candid insights into SGAG’s journey, what it takes to reach the local audience, what drives their brand today and big data social insights.

viktor2016.jpg  

 

 

Viktor Cheng
Managing Partner
EDGE Lab Pte Ltd(Ex Deputy CEO - IPOS)

Topics: Managing your Brand Strength in the Post-Digital Era

Viktor Cheng has been building start-ups and innovation platforms for more than 25 years. His work for AIA EdgeLab, NTU New Media Centres and IPOS IP Hub has appeared on air, in print and social media. In addition to being a serial entrepreneur, Viktor has extensive experiences in brand management and digital marketing strategy where he formulates and implements strategies that lead to exponential growth and TOP market positions. 
 

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Samir Dixit
Managing Director
Brand Finance Asia Pacific

With a global career spanning 19 years across brand, marketing, communications, consulting and financial industry, Samir has a wealth of experience across global strategy, research, IP management, valuation, corporate communication, PR, global brand management, balanced scorecards, global strategy navigation, brand architecture and advertising. In the past 12 months, Samir has been driving marketing and business acceleration strategies for B2B and B2C segments alike for large multinationals and SMEs, across industry and consumer segments.

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Bhavik Bhatt
Strategy Director
The Bonsey Design Partnership

Bhavik is an international award-winning brand consultant with a career spanning over 15 years across Asia. With his multi-disciplinary experience, he has helped create and grow some of the most successful corporate brands and their portfolios. He has worked with brands like DBS Bank and Singapore Management University in Singapore, Maybank and Nestle in Malaysia, Telkomsel and Phillip Morris in Indonesia, Cebu Pacific Airlines in the Phillipines, Reliance Group and the Taj Group of Hotels in India. Bhavik is currently the Strategy Director at The Bonsey Design Partnership, one of Asia's most respected brand consultancies. He is also the Honorary 1st Vice President at the Marketing Institute of Singapore, the national body for sales and marketing professionals.

Programme.

08:30 - 09:00 Registration
09:00 - 09:05

Opening Address by Brand Finance 

Mr Samir Dixit
Managing Director
Brand Finance Asia Pacific

09:05 - 09:10

Opening Address by Marketing Institute of Singapore

Mr Roger Wang
President
Marketing Institute of Singapore

09:10 - 09:35

SGAG's Brand Journey - Building Singapore's Favourite Digital Brand for
the Social Generation 

Mr Karl Mak
Co-Founder
SGAG

09:35 - 10:00

Managing Your Brand Strength in the Post-Digital Era

Mr Viktor Cheng
Managing Partner
The Last Mile Consultancy

10:00 - 10:25

Managing Your Brand in the Print Media Space 

Mr. Warren Fernandez
Editor-in-Chief
(English, Malay and Tamily Media Group)
Singapore Press Holdings Ltd

10:25 - 10:40 Break
10:40 - 11:05

Importance of Disruptive Thinking in Building Strong Brands

Mr. Robin Nayak
Chief Strategy Officer
TBWA

11:05 - 11:30

Building a Brand Portfolio Powerhouse 

Mr Neeraj Kumar 
Marketing Director, Asia 
Beam Suntory Asia 

11:30 - 11:55

How to Successfully Build Brand Awareness Among The General Public, 
Building a Global Brand with Blue Chip Sponsors and making the brand 
a household name

Mr Chatri Sityodtong
Chairman & Founder
ONE Championship™

11:55 - 12:20

Panel Discussion

Moderator: Bhavik Bhatt
Panelist: Beam Suntory Asia, The Straits 
Times, Mastercard, ONE Championship™, EDGE Lab, TBWA 

12:20 - 12:45

Presentation of Brand Finance League Table Findings and Reveal of the 
Top 100 Singapore Brands

12:45 - 13:00 Award Presentation Ceremony
13:00 - 14:00 Networking Luncheon

 

About the Organiser:

Brand Finance Asia Pacific
 – Brand Finance is the world's leading independent economic ROI, brand and marketing strategy consultancy. Headquartered in London, Brand Finance is present in over 20 locations worldwide. For almost 20 years they have helped companies connect their brands to the bottom line, building robust business cases for brand decisions, strategies and investments. In so doing, they have helped bridge the gap between marketing and finance through economic ROI modelling and investment justifications across all marketing and brand decisions. They provide strategic insights to help businesses grow organically with a focus on brand-building activities.

 

 

Marketing Institute of Singapore
51 Anson Road
#03-53
Singapore 079904

Tel: (65) 6327 7580

Email: events@mis.org.sg