Competition Format & Deliverables
- Tasks are required to be completed from all participants/teams.
- First, a business plan for the product / brand from a brand building perspective. A 10-minute and 5-minute Q&A presentation summarizing the business plan’s content will also be prepared and presented to competition judges on competition days.
- The business plan chosen by teams must be based on a real product/brand in which teams will assume the role of marketing/brand consultants. The key focus is on the ability of the team to offer a brand building plan of the product based on their understanding of the brand’s current condition, brand position, its performance and the company’s business model. Your recommendation should also help to improve the brand image of the product.
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