Brand Finance Asia Pacific Forum 2017
|Date||12 Jun 2017|
|Time||9:00am - 2:00pm|
|Venue||The STI Auditorium, Level 9 Capital Tower, 168 Robinson Road, S068912|
|Fees|| Non-Member: Complimentary |
MIS Member: Complimentary
One of the greatest challenges of managing a business effectively requires proper brand management. Brand Governance involves helping a brand to create or improve internal brand management tools like policies and procedures, guidelines, audit and compliance processes, brand risk measurement and KPIs. It involves driving the internal culture where internal values and behaviours are reflected externally through a positive brand experience.
Gain first-hand insights from world leading brand practitioners and cutting-edge thinkers who will share their best practices, knowledge and expertise about managing brands.
Through interactive discussion panels, thought provoking ideas and objective debates, Brand Finance Asia Pacific Forum 2017 will help you to be successful brand ambassadors who will be instilled with a strong sense of pride and loyalty in the brand. Ask questions and hear from the panellists as they share and discuss the trends and influences affecting brands today. Expand your network with international colleagues and gain first hand insights from the world’s leading brands.
Topic: Revitalising the Brand, from Inside Out - A Case Study
08:30 - 09:00
09:00 - 09:10
|Keynote Opening Address by Brand Finance||David Haigh, |
Brand Finance plc
|09:10 - 09:20||Opening Address by Marketing Institute of Singapore|| |
|09:20 - 09:35|| |
Brand Evaluation Standards to Raise Global Awareness
|09:35 - 10:00|| |
John A. Davis,
|10:00 - 10:25||[Best Practice Aspects] |
Brand Governance: Managing Your Brand Inside Out
|Samir Dixit, |
Brand Finance Asia Pacific
10:25 - 10:45
|10:45 - 11:10|| |
|Andrew Pickup, |
Senior Director, Communications
|11:10 - 11:35||[Inspirational Aspects] |
Brand Importance: A Managements Perspective
|Pradeep Pant, |
Pant Consulting Pte Ltd.
|11:35 - 12:00||Panel Discussion: Challenges of Driving the Importance of the Brand Internally|| |
Moderator: Bhavik Bhatt
Panelist: David Haigh, John Davis, Pradeep Pant, Andrew Pickup
12:00 - 12:25
|Presentation of Brand Finance League Table Findings and Reveal of the |
Top 100 Singapore Companies
12:25 - 12:45
Award Presentation Ceremony
|12:45 - 14:00|| |
About the Organiser:
Brand Finance Asia Pacific – Brand Finance is the world's leading independent economic ROI, brand and marketing strategy consultancy. Headquartered in London, Brand Finance is present in over 20 locations worldwide. For almost 20 years they have helped companies connect their brands to the bottom line, building robust business cases for brand decisions, strategies and investments. In so doing, they have helped bridge the gap between marketing and finance through economic ROI modelling and investment justifications across all marketing and brand decisions. They provide strategic insights to help businesses grow organically with a focus on brand-building activities.
Marketing Institute of Singapore – The Marketing Institute of Singapore is the national body for sales and marketing. Since 1973, the Institute has nurtured more than 50,000 sales and marketing practitioners through its professional learning and development programmes and provided the ample networking opportunities for thousands for its members through its diverse series of events. The Institute will continue to serve the Marketing and Sales fraternity to fulfil its vision and mission of “Creating Marketers” and “Connecting a community of Marketers”.
About Collaborative Partner
Global Chinese Marketing Federation – Global Chinese Marketing Federation (GCMF), established in August 2014, is the new uprising representative in the Global Chinese Business Market. Predominantly Chinese, we aim to assist Chinese Enterprises in expanding their network through interaction and connect with delegates from different regions by bringing all entrepreneurs together to create innovative ideas, combine them together and present it together as a team, and promote them into our Global Chinese Market.
Marketing Institute of Singapore
51 Anson Road
Tel: (65) 6327 7580