Official Publication of the Marketing Institute of Singapore
Your Gateway to Staying Connected with What Truly Matters in the Marketing Fraternity
Featuring innovative strategies, ideas and concepts in the marketing field, The Singapore Marketer is a quarterly online publication that publishes contributions from marketing professionals and industry experts, providing coverage on industry events/activities, and keeping marketers abreast with the current going-ons in the market. Also featured are interviews with well-known business personalities to provide readers with valuable insights to their experience in business management and strategies.
Oct-Dec 2017 issue
Brand Storytelling in a nutshell.
Jul-Sep 2017 issue
Using neuromarketing to influence customers.
Apr-Jun 2017 issue
No man can walk alone. Neither can social media.
Jan-Mar 2016 issue
Decision making: Use Data or Intuition?
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MIS CONNECT Free!
Official e-Newsletter by the Marketing Institute of Singapore
An interactive e-newsletter targeted at connecting sales and marketing professionals in Singapore and around the region, the monthly MIS Connect delivers the latest tips, trends and happenings in the marketing arena. Besides presenting a round-up of upcoming events organised & supported by MIS, it is also supplemented with useful insightful tips.
Circulation: Sent to over 60,000 consisting of MIS members, students, subscribers, professionals, managers, executives and businessmen (PMEBs) including Sales, Marketing and HR professionals from a diverse range of industries.
Publication Date: Third week of every month
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8 Top Trends of Marketing in Asia for 2018
Asia is one of the fastest moving regions in the world when it comes to adopting the latest Marketing practices and innovations. Countries like China, South Korea and Japan already lead the way forward in the areas of E-commerce and producing pioneering young entreprenuers for whom the sky is the limit. They set the standards for what a society that thrives on Digital Transformation should be like.
In 2018, there are several trends that Marketers will do well to factor in when planning and executing their campaigns. Doing so could make the difference between success and failure in today's unforgivale economic climate.
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