Communications

Why You Should Attend This Course

“99% presentations suck!”, — said Apple former evangelist Guy Kawasaki in 2005. Why?

Do you know that most professional presentation courses focus on “how” instead of “what & why”? How to stand, walk and talk during delivery with little attention paid to “what” - the power of storytelling itself and “why” – the design strategy.

This course is not about how to develop great business presentation or deliver persuasive pitch but rather about you personally as a storyteller and how to brand yourself through storytelling.

In this course we take a more creative and emotional approach, focusing on the content and design. How to structure your ideas, facts and data into a powerful story using branding and storytelling strategy.

You will also learn how to design your powerful personal signature stories.

Learning Outcomes


Understand what makes a good story and a great design strategy and empower yourself through storytelling.

Understand how to develop powerful stories and use them for strategic advantage in business, brand and life.

Course Outline


What is a good story and why is it important in business, brand and life.
How to create a story with impact and develop your brand story using powerful storytelling design.
How to make your story stick more effective (using the SUCCESS principles)
Design your powerful PERSONAL stories (using STAR Model and Storytelling Canvas)

 

Trainer Profile:

Branding Consultant, Executive Coach and Vice President of Academics and Market Intelligence from Marketing Association of Thailand

A graduate in SHRM, with certificates earned from multiple renowned institutions, Dan knows his craft in Storytelling, Branding, Design Thinking inside and out.

His focus includes consumer empathy, ethnography, innovation at work, entrepreneurship, business case, branding and storytelling. Often, he takes on a new challenge to design for extreme users before applying it to average users, inspire other people through storytelling and Eureka! a new business idea is created.

A people-centered marketing professional with over two decades of experience in creative business solutions for top multi-national companies like Diageo Moet Hennessy, Philip Morris and Coca-Cola Group

Dan has strong interest and solid experience in storytelling, branding, marketing and brand communication where he worked as an executive director of Strategic Planning and Research at DDB Thailand; a part of the world’s largest marketing communications network (Omnicom Group of Companies). Before joining DDB, he was put in charge of organizational restructuring, process redesign, sales force restructuring, logistics system development, services marketing and new business development. 

Dan has obtained his Bachelor of Commerce and Master of Arts from Australia and has been teaching MBA and doctoral program in global communication in leading universities in Thailand and Asia since 1997.

Dan received the Award of Excellence for Extra-ordinary Performance for two consecutive years (2000 and 2001) from the Chairman of the Minor Group where he served as the general manager and managed 2 trading companies and some 200 staff. He has also received the certificate of Viral Marketing and How to Craft Contagious Content from the Wharton School, University of Pennsylvania and is a Certified Coaching and Mentoring Professional by the Institute of Training and Development (ITD) and International Coach Federation (ICF)

Course Fee
S$595.00
  • MIS Member enjoy 20% Discount
  • Register for 3 or more participants to enjoy 5% Group Discount