UK's and Singapore's Most Popular Digital Marketing Course Is Now Fully Refreshed!

This 2-day digital university gives you a complete overview of digital marketing disciplines, and brings you up-to-date fast in the digital landscape.

  • Intensive course covering a complete overview of digital marketing
  • Understand the digital marketing spectrum from paid search, display advertising to big data, marketing automation and content marketing
  • Learn to build powerful online strategy and review best practice case studies

Why You Should Attend This Course:

This intensive 2-day course is a great place to start your digital marketing training. The course gives you a complete overview of the exciting areas of digital marketing, knowledge on how to effectively leverage the new media and integrate them into your overall marketing strategy.

This course is designed for professionals who have basic to intermediate understanding of digital marketing. It covers the key considerations for digital marketing, how to build a great online strategy and assesses what the future has in store. You will learn various customer acquisition tools (like paid search and SEO), customer engagement channels (like Facebook, Youtube, etc) and marketing automation tools for a data-driven personalised marketing world.

Learning Outcomes:

  • Understand how to integrate online marketing to your overall marketing stragegy
  • Leverage online customer acquisition tools (e.g. paid search, SEO) and engagement channels (e.g. social media)
  • Evaluate your current online strategy, measure and analyse future online marketing tactics
  • Understand content marketing and data-driven marketing personalisation

Course Outline:

This robust course contains 5 main modules, and includes real life case studies and relevant role plays for you to work through.

Setting the Stage

  • The digital marketing landscape and new marketing paradigm
  • Market research and knowing your customers online
  • Online measurement and analytics

Customer Acquisition Channels

  • E-mail marketing – considerations & best practices
  • Paid search – how to leverage this powerful tool
  • Search Engine Optimisation (SEO) – how to do it better
  • Display Advertising – optimise your campaign performance

Customer Engagement Channels

  • Concept of Content Marketing
  • Social Media Marketing – how to do it right
  • Mobile and location-based marketing – what's new
  • Video Marketing

Personalisation and Marketing Automation

  • Data-driven personalisation
  • Marketing automation tools and tactics


  • How to build your dream online strategy
  • Key integration considerations
  • The future of digital marketing, and further readings

Who Will Benefit?

Marketers, senior managers and business owners who want to understand the impact of digital marketing on their business.

Trainer's Profile:

Eu Gene Ang is the Lead Trainer in Asia for Econsultancy and has trained over 3,000 participants in digital marketing courses and seminars across Asia. He provides digital marketing training and consulting for global clients like American Express, Gucci, Standard Chartered, Volkswagen, TripAdvisor, Sanofi, and regional firms like SPH, Maybank, OCBC, Media Prima, Resorts World Sentosa, Great Eastern and SingTel among many others. Eu Gene also lectures digital marketing in the MBA programme at the National University of Singapore (NUS).

Eu Gene has 21 years experience in marketing, and has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles. He is also one of the few certified Google Regional Trainer that trains the official Google AdWords and Analytics courses. Eu Gene also leads the regional trainer team for the Certificate in Digital Marketing (powered by Econsultancy) programme organised by the Association of Accredited Advertising Agents Singapore (4As Singapore) and supported by the Singapore Workforce Development Agency (WDA).

Eu Gene previously founded and managed an award-winning boutique digital marketing agency based in Singapore. He is also a highly sought after trainer and speaker, and has delivered keynote speeches and workshops at the National Sales & Marketing Congress Singapore, Econsultancy’s Digital Cream, Yahoo! Purple Workshop, Digital Outlook workshop, Google Classroom, and many others.

Eu Gene holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student. He is also a Google AdWords Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy.

1-Year Econsultancy's Small Business Individual Subscription (worth USD795 or SGD1,000 per year)

Econsultancy's Small Business Individual Subscription offers unparalleled access to Econsultancy’s rich resources of digital marketing reports, best practice and beginner’s guides guides, stats, events, blogs and forums.

The benefits of the Small Business Subscription plan are:

  • Unlimited free access to all the original reports that you need, including Best Practice Guides (cost USD695 each), Power Template Packs, Internet Stats Compendium, Trend Reports etc.
  • Access to the Econsultancy newsletter which provides award-winning insights
  • Invitations to exclusive social events and roundtables

About Econsultancy:

Econsultancy is a global independent community-based publisher, focused on best practice digital marketing and ecommerce, and used by more than 300,000 internet professionals every month.

Our hub has 120,000+ members worldwide from clients, agencies and suppliers alike with over 90% member retention rate. We help members build internal capabilities via a combination of research reports and how-to guides, training and development, consultancy, face-to-face conferences, forums and professional networking.

For the last 14 years, our resources have helped members learn, make better decisions, build business cases, find the best suppliers, accelerate their careers and lead the way in best practice and innovation.

Econsultancy has offices in London, New York, Singapore and Dubai and we are a leading provider of digital marketing training, insight and best practice. We provide extensive custom training in the U.S, Middle East, Europe and Asia. We trained more than 5,000 marketers and ran in excess of 300 public training courses in the last year.

28 - 29 May 2015
Course Fee
  • Time: 9am - 5pm
  • Approved for SDF Funding
  • MIS Member enjoy 20% Discount
  • Register for 3 or more participants to enjoy 5% Group Discount
  • Register 30 days before course start date to enjoy 10% Early Bird Discount