Marketing

Course Overview:

Intensive course for understanding the customer acquisition funnel, and digital marketing channels, such as SEM, SEO, PPC, social media marketing, email marketing and more. Most important, also how the digital marketing channels are applied at each step of the funnel.

Contact Hours (Duration):

2 days, 9 hours per day (including 30-minute tea breaks in the morning and afternoon as well as a 1-hour lunch)

Learning Outcomes:

  • Learn to build powerful online strategy that can be integrated into your overall marketing strategy
  • Understand the various digital marketing with up-to-date information in this ever-changing digital landscape
  • Understand the customer acquisition funnel, from awareness to engagement, to conversion and retention
  • Learn the essential digital marketing channels and how to apply the right ones at each step of the customer acquisition funnel

Who is This Course for?

  • You are new to digital marketing or have some basic knowledge of it, and wish to know more
  • You wish to learn and understand how to build a powerful online strategy
  • You wish to learn more about the various digital marketing channels
  • You wish to learn how the various digital marketing channels can be applied to each step of the customer acquisition funnel

Course Prerequisites:

  • Knows how to use the computer and the Internet
  • Knows how to use the browser (preferably Chrome, Firefox is ok
  • Has a laptop with browser installed in it because there will be hands-on exercises

Course Outline:

1. Introduction – An overview of digital marketing

  1. Short and quick introduction about digital marketing and the ever-changing digital landscape
  2. Learn what is online visibility and why it is important for a business

2. Your digital marketing plan and strategy

  1. The importance of a digital marketing plan and strategy, and why you must have it
  2. Learn what is a digital marketing plan and strategy

3. Digital marketing channels

  1. Search engine marketing (SEM)
  2. Search engine optimization (SEO)
  3. Social media marketing
  4. Pay per click advertising (PPC)
  5. Email marketing
  6. Display advertising
  7. Content marketing

4. Customer acquisition funnel

  1. Discover the journey of a consumer
  2. Learn the steps of the customer acquisition funnel; from awareness to conversion, and even to retention

5. Digital marketing channels for each step of the customer acquisition funnel

  1. Learn which digital marketing channel to apply for each step of the customer acquisition funnel

6. Measure for success

  1. Learn what are the ROIs (return on investment) for each digital marketing channel at each step of the customer acquisition funnel
  2. Learn what analytics tools are used to measure the ROIs
  3. Learn how data and analytics can help you improve your digital marketing strategy

Trainer's Profile:

Timotheus Lee have 27 years of professional experience, Timotheus started his career in marketing at Microsoft, working closely with clients such as Disney Australia, China Central Television, and NHK. When the Internet was in its infancy in Singapore, he became the Creative Director at a web design firm, and his clients included Prime Minister’s Office, Visa, MasterCard, Ministry of Education, and MediaCorp. Timotheus leveraged his skills in marketing to generate up to an 8-figure increase in sales figures for his clients.

With his expertise in Search Engine Marketing, SEO, Social Media Marketing, Video Marketing, Email Marketing and many other online digital strategies, he achieved ranking for many clients’ websites on 1st Page of search engines such as Google. He also ran online ad campaigns that produced ROI of up to 20%. These efforts resulted in driving traffic to the business websites, increasing sales leads, and eventually converting leads to customers.

Today, besides his role as Senior Digital Marketing Consultant at Coleegs, he is also a Lecturer at UCD Michael Smurfit Graduate Business School (ranked 48th in the world by Financial Times Executive Education Rankings, 2017).

Timotheus has a Master of Science in Marketing (First Class Honours), where he was the top graduate. His hobbies include meeting people over coffee, photography, travel, tv shows, movies, and meditation.

Intensive course for understanding the customer acquisition funnel, and digital marketing channels, such as SEM, SEO, PPC, social media marketing, email marketing and more. Most important, also how the digital marketing channels are applied at each step of the funnel.

Dates
24 - 25 Nov 2018
Course Fee
S$1,058.00

Time: 9am - 5pm

MIS Member enjoy 20% Discount

Register for 3 or more participants to enjoy 5% Group Discount