Date 16 Apr 2014
Time 12:45pm - 5:00pm
Venue Qian Hu Fish Farm, 71 Jalan Lekar, 698950
Speaker Kenny Yap
Fees Non-Member: $35 Per Pax
MIS Member: $20 Per Pax
MIS Student: Complimentary
Public Tertiary Institution Student*: $10 Per Pax

Qian Hu's approach in fighting the strong headwinds!

With a history spanning more than 20 years, Qian Hu's growth from a small family venture to a multi-million dollar corporation have not been the smoothest! Find out how Kenny Yap, Executive Chairman & Group Managing Director of Qian Hu, turned a small, agrarian business to a public-listed company within a short span of 9 years.


  • How do successors keep their brand authentic and at the same time cater to modernised audience
  • Success through innovation and R&D
  • Fishy marketing strategies

Get a guided tour around Qian Hu's Fish Farm! The farm breeds over 200 colourful and unique species of fish. Take a peek into the world of Arowana (Dragon Fish) and the stingray gallery! In addition, view the fish export packing process and quarantined area where the finned friends recover and recuperate.


12:45pm: Gather at MIS Headquarters (410 North Bridge Road)
1:00pm: Depart for Qian Hu Farm
1:30pm: Registration and Light Refreshment
2:00pm: Presentation and Q&A
3:30pm: Site Visit
5:00pm: End
(Participants will be shuttled to Choa Chu Kang MRT Station)

•  *This includes all students from NUS, NTU, SMU, NYP, NP, SP, TP and RP only

Marketing Institute of Singapore
51 Anson Road
Singapore 079904

Tel: (65) 6327 7580