Date 31 Jul 2014
Time 6:30pm - 9:00pm
Venue MIS Executive Lounge, 410 North Bridge Road, Level 1, S188726
Speaker Benjamin Yang
Fees Non-Member: $35 Per Pax
MIS Member: $20 Per Pax
MIS Student: Complimentary
Public Tertiary Institution Student*: $10 Per Pax

Gone are the days where having an integrated marketing strategy is sufficient. With the advent of the Internet and explosion of Social Media, businesses need to concentrate on a seamless approach to the customer experience through all channels.

Omni-channel marketing is the next evolution in customer engagement. It is not only about engaging your customers, but it is about offering them the right products, at the right time and at the right price. Research has shown that when omni-channel strategies are executed properly, businesses can experience 30% growth in sales and even increase customer loyalty!

Find out how embarking on a Mobile Technology strategy can serve as a quick first step to making your business omni-channel ready!

Key Highlights

1. Understanding omni-channel marketing

2. The benefits of omni-channel marketing

3. The omni-channel process

4. The current landscape of Mobile Technology

5. Using mobile to engage existing clients and re-engage dropouts

6. The role that mobile technology has in an omni-channel marketing strategy

Speaker's Profile:

Benjamin Yang

Benjamin Yang
Managing Director, Balanced Consultancy

Benjamin Yang is a successful entrepreneur and the Managing Director of Balanced Consultancy. He is also a Director at the Positive Psychology Center and serves as the Industrial / Organisational Psychologist and Lecturer for The School of Positive Psychology. Under his leadership, Balanced Consultancy has grown from a 2-man start-up to a regional company.

Besides being very active in the entrepreneurial scene, Benjamin is also an advisor and mentor for various SMEs and start-ups. He is frequently featured in the media and has had appearances in The Straits Times, The Business Times, Singapore Business Review, etc. His other accolades include the Singapore Discovery Center Prize for Entrepreneurship, the Cast Laboratories Prize for International Business and The Bain & Co. Prize for Strategy.

Prior to his entrepreneurial journey, Benjamin also spearheaded Organisational Development at the Singapore Economic Development Board. He was also the leader of EDB's research team that explored the economic opportunities for Singapore in view of the inaugural Youth Olympic Games. Benjamin has also conducted various workshops for corporations and government agencies.

*This includes all students from NUS, NTU, SMU, NYP, NP, SP, TP and RP only.


Marketing Institute of Singapore
51 Anson Road
Singapore 079904

Tel: (65) 6327 7580