Date 05 Feb 2015
Time 6:30pm - 9:00pm
Venue MIS Executive Lounge, 410 North Bridge Road, Level 1, S188726
Speaker David Bebko
Fees Non-Member: $35 Per Pax
MIS Member: $20 Per Pax
MIS Student: Complimentary
Public Tertiary Institution Student*: $10 Per Pax

From AirBnB to Uber, the collaborative economy isn't new, but it is definitely here to stay. The growing popularity of crowdsourcing apps are shifting consumer behaviour and as a result whole industries are being disrupted. Crowdsourcing is also changing how companies develop and bring products to market, enabling savvy business leaders to harness the power of the crowd.

Learn how your business can harness on the power of the crowd for good marketing.

Crowdsourcing refers to the efforts to engage a 'crowd' for their skills, ideas and participation to generate content or help facilitate the creation of content or products in an online setting.

Key Highlights:

  • The (marketing) crowdsourcing landscape in 2015
  • Is the crowd your competitor?
  • Can you crowdsource anything and everything?
  • An ethical decision: The crowd and "white hat" vs. "black hat" marketing
  • 15 Tips for 2015 CrowdSourcing


David BebkoDavid Bebko
CEO and Co-founder
CrowdWorks, Inc.

David Bebko is the CEO and co-founder of CrowdWorks, Inc., a crowdsourced e-learning company. He is an entrepreneur at heart, though throughout most of his career he has been employed by large multinationals. David was most recently Marketing Director for Google Asia Pacific, where he helped large companies' transition from traditional marketing channels to digital marketing.

Prior to Google, David was Senior Vice President for Social Media at The Nielsen Company. A career marketer, David's 20-year career also spans management  roles at IBM and The Coca-Cola Company. He has a Bachelor's Degree in Consumer Economics from Cornell University, a Masters in Marketing Research from The University of Georgia, and completed his executive MBA at Harvard Business School.

* Fee for tertiary students includes students from NUS, NTU, SMU, NYP, NP, SP, TP and RP only. Please bring along your tertiary cards for verification.


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