Date 11 Mar 2015
Time 6:30pm - 9:00pm
Venue MIS Executive Lounge, 410 North Bridge Road, Level 1, S188726
Speaker Yang Hui Wen
Fees Non-Member: $35 Per Pax
MIS Member: $20 Per Pax
MIS Student: Complimentary
Public Tertiary Institution Student*: $10 Per Pax

Traditionally, children, family, friends and colleagues were major influencers in a consumer's decision to buy something. In these times of digital marketing expansion, influencers for purchase decisions have become individuals who have persuasive voices, authenticity, an audience and an amplified presence on social media.

According to a McKinsey Study, marketing-inspired word-of-mouth generated more than twice the sales of paid advertising and these customers had a 37% higher retention rate.

Getting the right influencer can control your brand's reputation, influence purchase behaviour, impact your SEO, drive traffic to your website, and potentially be the gatekeepers to your audience.

Key Highlights

– What is blogger/digital influencer engagement?
– Know your landscape – what kind of influencers should you be engaging?
– Are digital influencers really influential? Why?
– How do you measure digital influencers' engagement?
– Case study of what is considered a 'good' engagement & 'bad' engagement
– Different types of digital influencers' engagement and their objectives (events, contests, press trips, etc.)



Yang Hui WenYang Hui Wen
Regional Director, Marketing and Advertising
Netccentric Pte Ltd
As an avid social media user, Huiwen has seen Nuffnang Singapore through its fledgling days, to a blogging community of more than 60,000 blogs strong. She manages the regional offices for the Netccentric Group, which has offices in 7 cities, with social media communities of over 1 million users. It is also the innovation and technical core for existing and potential businesses.


Frederick TangFrederick Tang
Country Manager
Nom Nom Media Pte Ltd
Frederick at 27 may seem young but is heading the client servicing division of Nom Nom Media. He has worked with a gamut of clients (KAO Singapore, Carlsberg group, LTA & Estee Lauder to name a few) and although he has only been in the industry for 4 years, his expertise revolve in the worlds of social media strategy planning and campaign conceptualisation for brand campaigns. He strives to combine his knowledge and experience in these areas, to deliver the best creative concept to clients and their audiences.


NetccentricAbout Netccentric
Netccentric Pte Ltd is the parent company of Nuffnang, Churp Churp, Jipaban, Ripplewerks, Nomnom Media ReelityTV and Imotiv (formerly) NuffnangX. Netccentric was incorporated on 18 August 2006. Its first project was which went on to become Asia Pacific's First Blog Advertising Community. The years 2008 and 2009 witnessed geographical expansion of the businesses, and the launching of 2 separate ventures, a Twitter Advertising Network,, and an interactive design house, Ripplewerkz. 2010 has seen the launch of, an online shopping mall with integrated social networking features. Netccentric's latest adventures include the release of mobile blog stalking mobile app, NuffnangX and production company, ReelityTV, both launched in 2012. NuffnangX was re-branded & re-launched into the all new Imotiv App in 2013.

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