Date 11 May 2015 - 12 May 2015
Time 9:00am - 6:00pm
Venue Hilton Kuala Lumpur Hotel, Malaysia
Speaker various speakers

The CMO Asia Summit is a premium forum bringing together leading CMOs and top marketers in the region with the most renowned advertising agencies, marketing firms and solution providers for a highly focused discussion on the latest tools and strategies for conquering the hearts and minds of Asian and global consumers.

Key Topics Include:

  • Building an Insights Factory – Exploring the right data, uncovering new insights and translating them into cost-effective, high-impact marketing strategies
  • Engaging Minds & Hearts – Creating personalised, engaging and useful streams of content to deliver genuine customer value and earn brand loyalty
  • Omni-Chanel Influence – Winning over today's empowered consumers by delivering integrated, connected and consistent experiences regardless of channel, device or location
  • Glocalising Brands – Ensuring success globally by marketing locally with tailored communications that celebrate market diversity while upholding brand consistency
  • Chief Marketing Technologists – Constantly evolving your digital competitive advantage by building and strengthening internal competencies that drive innovation, results and revenue
  • In with the Old, In with the New – Embracing both traditional and emerging marketing channels for a powerful combination to capture a broader consumer base
  • Marketing ROI – Measuring and optimising marketing spend and brand investments to generate improved returns
  • Marching to the Same Beat – Nurturing consistent interdepartmental collaboration and strategy alignment to achieve synergy and fuel company growth
  • Future-Proofing the Business – Detecting and harnessing upcoming trends, tools and technologies to stay relevant and profitable in the next digital decade

For more information please visit here or email  

Marketing Institute of Singapore
51 Anson Road
Singapore 079904

Tel: (65) 6327 7580