Uncover the Secrets Behind Pricing Tactics & Strategies
|Date||02 Jul 2015|
|Time||7:00pm - 8:00pm|
|Venue||218 Orchard Road Singapore 238851|
|Fees|| Non-Member: Complimentary |
MIS Member: Complimentary
MIS Student: Complimentary
Public Tertiary Institution Student*: Complimentary
In this public lecture, Associate Professor John Dawes will share some of the common ways in which prices are set and presented to consumers. His presentation will highlight when sellers should adopt a particular pricing approach, and identify some tactics consumers should be alert to. He will also discuss several cognitive 'traps' that can give the impression a price is better than it actually is and address whether companies should consider how their pricing strategy impacts on other stakeholders.
Who Should Attend?
Marketing Professionals, Pricing Strategists, Students, Company Directors, Consumers.
Click here to register online.
For more information, please contact firstname.lastname@example.org or call 6226 3578.
Marketing Institute of Singapore
51 Anson Road
Tel: (65) 6327 7580