Date 02 Jul 2015
Time 7:00pm - 8:00pm
Venue 218 Orchard Road Singapore 238851
Speaker John Dawes
Fees Non-Member: Complimentary
MIS Member: Complimentary
MIS Student: Complimentary
Public Tertiary Institution Student*: Complimentary

In this public lecture, Associate Professor John Dawes will share some of the common ways in which prices are set and presented to consumers. His presentation will highlight when sellers should adopt a particular pricing approach, and identify some tactics consumers should be alert to. He will also discuss several cognitive 'traps' that can give the impression a price is better than it actually is and address whether companies should consider how their pricing strategy impacts on other stakeholders.

Who Should Attend?
Marketing Professionals, Pricing Strategists, Students, Company Directors, Consumers.

Click here to register online. 

For more information, please contact or call 6226 3578.

Marketing Institute of Singapore
51 Anson Road
Singapore 079904

Tel: (65) 6327 7580