Date 21 Jan 2016
Time 6:30pm - 9:00pm
Venue MIS Executive Lounge, 51 Anson Road #03-53 Anson Centre Singapore 079904
Speaker Wong Woei Fuh
Fees Non-Member: $35 Per Pax
MIS Member: $20 Per Pax
MIS Student: Complimentary
Public Tertiary Institution Student*: $10 Per Pax

Marketing channels have evolved over decades from billboards to TV/radio broadcasting and web browsing. The advent of mobile devices have created a new channel of digital marketing, social media, that target at specific communities. Over time, there is a challenge for marketers to identify, leverage and integrate the right social media in communicating their messages effectively. The application of smart data analytics in a cross-platform environment will help this decision making. Different dashboards and indicators can be designed in helping the strategic positioning of different social media in creating an omni-channel digital marketing.

"Smart data analytics of time, location and target audience will improve the integrated marcom of omni-channel digital marketing via selected social media." 

Key Points:
• Understand the evolutionary marketing landscape from billboards to mobile devices
• The need for smart data analytics in responding to the increasingly complex use of social media in outreaching and communicating
• Learn how smart data analytics will potentially change the way we do digital marketing from the points of contents and technologies


Wong Woei FuhWong Woei Fuh
Vice President of Business Development, ad+platform

Woei Fuh has decades of sales and marketing experience in technology companies like Emerson Electrics and Weidmuller. His last assignment was growing the business of Thomson Reuters, Intellectual Property & Science division, in the fast growing markets in Asia. Currently Woei Fuh is the consultant for innovation and education working closely with academics and start-up organisations.

Marketing Institute of Singapore
51 Anson Road
Singapore 079904

Tel: (65) 6327 7580