Date 28 Jun 2016
Time 6:30pm - 9:00pm
Venue 51 Anson Road Anson Centre #03-53 Singapore 079904
Speaker Nick Fawbert
Fees Non-Member: $35 Per Pax
MIS Member: $20 Per Pax
MIS Student: Complimentary
Public Tertiary Institution Student*: $10 Per Pax

Increasing consumer sophistication and rapid fragmentation across the media industry have undermined established marketing principles, clearing the way for a new breed of brand storytellers and a revolution in content creation. We explore what marketers need to do to respond to these challenges, and how the industry itself needs to change attitudes and approaches to deliver effective commercial solutions.

Key Takeaways

• Understand the complementary role that Advertising and Content Marketing play in the customer journey
• Gain insights into the relative response rates of Advertising and Content
• Learn the basics of Storytelling from a marketing perspective
• Be able to construct a Content Ecosystem and a five year Marketing Vision
• Be able to structure a Transformational Marketing Division


Nick Fawbert

Nick Fawbert
As Head of Knowledge at Brand New Media and one of the leading industry figures in the Asian content marketing sphere, Nick is an experienced, flexible and results oriented media strategist. He has over 20 years track record delivering across global markets with extensive experience in blue chip media brands such as CBS and Yahoo. He has been based in Asia for almost a decade working with brands such as MediaCorp.

Marketing Institute of Singapore
51 Anson Road
Singapore 079904

Tel: (65) 6327 7580