Brand Finance Asia Pacific Forum 2016

Date | 24 Aug 2016 |
Time | 8:30am - 2:00pm |
Venue | STI Auditorium, Level 9, Capital Tower, 168 Robinson Road Singapore 068912 |
Speaker | Various Speakers |
Fees | Non-Member: Complimentary MIS Member: Complimentary |
Brand Finance Forum
The Brand Finance Forums are a series of events which cover theoretical and practical issues surrounding brand strategy, brand building and thought leadership. These events are held globally with a strong focus on maximising the value of brands and intangible assets by presenting insights from world-leading organisations.
There will also be a presentation on the Brand Finance League Table Findings and the Reveal of the Top 100 Singapore Companies at this forum. C-level executives and senior managers from MNCs, companies listed on the stock exchange, emerging enterprises and branding/marketing experts will also be attending the forum... including the Award Winners!
Maximising & Managing Your Brand Strength
One of the greatest challenges of managing a business effectively requires clarity about the profitability drivers. Brand Equity is a measure of all the qualitative aspects derived from consumer perception towards a brand. If the structure in the underlying brand equity data is properly understood, it could be used to better manage the brand health and value. It is therefore critical to measure, manage and maximising your brand in order to successfully transfers value from the customers to the shareholders. Through interactive discussion panels, thought provoking ideas and objective debates, Brand Finance Asia Pacific Forum 2016 will help you articulate the value of your brand by Managing and Maximising Your Brand Strength.
This event is exclusive and complimentary for Senior Management. Please block your date and book your seat now. You can register online here.
Speakers:
![]() | Neeraj Kumar Marketing Director Beam Suntory Asia Topic: Building a Brand Portfolio Powerhouse Kumar has 22 years of experience in developing brands and managing global brands portfolio. Besides being responsible for the marketing of Beam Suntory portfolio in Asia, Kumar’s previous roles include Global Brands Director - Beam Suntory Australia and in India. His past employments include Pepsico & Electrolux. | |
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Chatri Sityodtong | |
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Robin Nayak | |
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Warren Fernandez | |
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Karl Mak | |
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Viktor Cheng | |
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Samir Dixit |
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Bhavik Bhatt |
Programme.
08:30 - 09:00 | Registration |
09:00 - 09:05 | Opening Address by Brand Finance Mr Samir Dixit |
09:05 - 09:10 | Opening Address by Marketing Institute of Singapore Mr Roger Wang |
09:10 - 09:35 | SGAG's Brand Journey - Building Singapore's Favourite Digital Brand for Mr Karl Mak |
09:35 - 10:00 | Managing Your Brand Strength in the Post-Digital Era Mr Viktor Cheng |
10:00 - 10:25 | Managing Your Brand in the Print Media Space Mr. Warren Fernandez |
10:25 - 10:40 | Break |
10:40 - 11:05 | Importance of Disruptive Thinking in Building Strong Brands Mr. Robin Nayak |
11:05 - 11:30 | Building a Brand Portfolio Powerhouse Mr Neeraj Kumar |
11:30 - 11:55 | How to Successfully Build Brand Awareness Among The General Public, Mr Chatri Sityodtong |
11:55 - 12:20 | Panel Discussion Moderator: Bhavik Bhatt |
12:20 - 12:45 | Presentation of Brand Finance League Table Findings and Reveal of the |
12:45 - 13:00 | Award Presentation Ceremony |
13:00 - 14:00 | Networking Luncheon |
About the Organiser:
Brand Finance Asia Pacific – Brand Finance is the world's leading independent economic ROI, brand and marketing strategy consultancy. Headquartered in London, Brand Finance is present in over 20 locations worldwide. For almost 20 years they have helped companies connect their brands to the bottom line, building robust business cases for brand decisions, strategies and investments. In so doing, they have helped bridge the gap between marketing and finance through economic ROI modelling and investment justifications across all marketing and brand decisions. They provide strategic insights to help businesses grow organically with a focus on brand-building activities.
Marketing Institute of Singapore
51 Anson Road
#03-53
Singapore 079904
Tel: (65) 6327 7580
Email: events@mis.org.sg