On 15 September 2016, MIS will sign a Memorandum of Understanding (MOU) with Kotler Impact, to launch the Kotler Business Program in Singapore. With the support of Philip Kotler, widely acknowledged as the father of modern Marketing, the programme has been offering first-class education in countries across the globe, and this MOU will mark the start of a landmark partnership with MIS.

Professor Philip Kotler

To provide an introduction to the programme, we will also be having a preview talk prior to the MOU signing ceremony, titled "New Role of Marketing". 

From the 20th to the 21st century, the world of marketing changed with the evolvement of technology and digitalisation.  The new marketing norm of social media, marketing automation and other digital capabilities impacted how marketers has change, adapt and mould itself in wake of this new norm.  However, traditional marketing role will always remain imperative despite the interruption of digital marketing via multiple electronic and social media channels. 

Join us for this session with Dr Fahim R. Kibria, Chief Marketing Officer, Kotler Impact and learn more about the new role of marketing. Register here now!

Dr Fahim R. Kibria

Programme

1.00pm -  1.30pm             Registration

1.30pm – 2.30om             Presentation on New Role of Marketing (Including Q&A)

2.30pm – 2.40pm             Signing of Memorandum of Understanding Between MIS and Kotler Impact

2.40pm – 3.00pm             Networking and Media interview