Date 05 Oct 2016 - 07 Oct 2016
Time 8:00am - 6:00pm
Venue 5 to 6 Oct: Persada Johor International Convention Centre, Johor | 7 Oct: UniKL MITEC, Pasir Gudang, Johor
Speaker Various Speakers

Where Marketing & Capitalism Need To Go
Persada Johor International Convention Centre | 5 October 2016 | 7.30pm - 10.00pm

Is a night of toasts connecting leading minds of the World Renown Marketing Guru with
international and local marketing experts across different industries. It is an exclusive event where
guests get to share the stimulating night with Professor Kotler in a global exchange of leading
marketing ideas. Professor Kotler will give a provoking address on ‘Where Marketing & Capitalism
Need to go’. It is argued and understood that marketing is the engine of capitalism. It enables
capitalism to flourish by stimulating buyer interest in the economy in which GDP depends 70 per
cent on consumer spending. In addition to this important keynote, the Dinner presents an exciting
opportunity for international and top level networking and is the perfect platform to put thoughts
forward and engage in meaningful conversations and fellowship.


Persada Johor International Convention Centre | 6 October 2016

Change is a constant challenge. This year forum aims to give a spotlight to how organizations can
navigate through changes with relevant marketing and branding initiatives to stay abreast in an
ever increasing array new tools, new theories, and relevant strategies. Marketing should not be left
only to marketing departments. Companies with a marketing mindset typically excel at innovation,
quality and service to maximize consumer satisfaction. The most enlightened market-driven
companies pursue the triple bottom line: higher profits, better focus on people and protecting the
planet. They aim to increase economic wealth, human wellbeing, and environmental wellness.

Prof. Kotler will be encouraging corporate leaders to think carefully about economic and societal
issues that will affect organizations in the next decade and onwards while keeping in mind the
value of branding. He will be speaking on two important topics:

•Rethinking Marketing in a Time of Overwhelming Change - 930 am to 1230 pm
•Importance of Branding - 2pm to 430 pm

The forum will be an exhilarating platform to learn, meet, and build network with industry experts,
fellow marketers, and entrepreneurs whom are facing similar challenges or sharing common
interests to seek new ideas and tools that work.


Digitial Transformation in Marketing
UniKL MITEC, Pasir Gudang | 7 October 2016 | 9.30am - 12.30pm

In the era of New Economy, digital transformation is top-of-mind for companies as it reaches all
corners of marketing. None of this happens overnight, but it is here now. This year master class
digs deep on the transformation of marketing focusing on the digital landscape which has posted
an overwhelming change to companies and industry experts alike.

With that, the highlight of the class is the artistic approach carried out by Prof. Salvador Lopez to
inspire new ways of thinking and strategizing with music. As Albert Einstein put it, “We cannot
solve problems with the same mindset that created them.” The class aims to present the world of
music as a tangible source of management knowledge and to reveal how companies can turn
customers into fans.

This master class is designed specifically to inspire and challenge the hungry minds of students
and young entrepreneurs in order to prepare them to take on the digital transformation of


For more details, please click here.

Marketing Institute of Singapore
51 Anson Road
Singapore 079904

Tel: (65) 6327 7580