Date 12 Jun 2017
Time 9:00am - 2:00pm
Venue The STI Auditorium, Level 9 Capital Tower, 168 Robinson Road, S068912
Speaker Various Speakers
Fees Non-Member: Complimentary
MIS Member: Complimentary

One of the greatest challenges of managing a business effectively requires proper brand management. Brand Governance involves helping a brand to create or improve internal brand management tools like policies and procedures, guidelines, audit and compliance processes, brand risk measurement and KPIs. It involves driving the internal culture where internal values and behaviours are reflected externally through a positive brand experience.

Gain first-hand insights from world leading brand practitioners and cutting-edge thinkers who will share their best practices, knowledge and expertise about managing brands.

Through interactive discussion panels, thought provoking ideas and objective debates, Brand Finance Asia Pacific Forum 2017 will help you to be successful brand ambassadors who will be instilled with a strong sense of pride and loyalty in the brand. Ask questions and hear from the panellists as they share and discuss the trends and influences affecting brands today. Expand your network with international colleagues and gain first hand insights from the world’s leading brands.





David Haigh
Founder/Chief Executive Officer
Brand Finance

Keynote Opening Address by Brand Finance 



John A.Davis
Regional Managing Director, Asia
Duke Corporate Education

Topic: Brand Education: A must for Senior Management 



Pradeep Pant
Pant Consulting Pte Ltd

Topic: Brand Importance: A Managements Perspective 



Andrew Pickup
Senior Director,Communications
Microsoft Asia

Topic: Revitalising the Brand, from Inside Out - A Case Study 




Roger Wang
Marketing Institute of Singapore

Opening Address by Marketing Institute of Singapore




Samir Dixit
Managing Director, Asia Pacific
Brand Finance Asia Pacific

Topic: Brand Governance Context & Importance: Managing your brand inside out 



Bhavik Bhatt
Strategy Director
The Bonsey Design Partnership

Moderator for Panel Discussion: Challenges of Driving the Importance of the Brand Internally



Lu Lili
Deputy-Secretary-General of China Council for Brand Development and Secretary
ISO/TC 289

Topic: Brand Evaluation standards to raise global awareness



Time Agenda Speaker

08:30 - 09:00


09:00 - 09:10

Keynote Opening Address by Brand Finance David Haigh
Brand Finance plc
09:10 - 09:20    Opening Address by Marketing Institute of Singapore

Roger Wang, 
Marketing Institute of Singapore

09:20 - 09:35

Brand Evaluation Standards to Raise Global Awareness

Lu Lili,
Deputy-Secretary-General of China Council for Brand Development and Secretary,
ISO/TC 289

09:35 - 10:00

[Academic Aspects]
How Leaders Can Build Brand Leadership and Create Meaningful Value - The Importance of Leadership Development 

John A. Davis,
Regional Managing Director, Asia
Duke CE (SEA)

10:00 - 10:25 [Best Practice Aspects]
Brand Governance: Managing Your Brand Inside Out
Samir Dixit,
Managing Director,
Brand Finance Asia Pacific

10:25 - 10:45

10:45 - 11:10

[Global Aspects]
Revitalising the Brand, from Inside Out - A Case Study

Andrew Pickup,
Senior Director, Communications
Microsoft Asia
11:10 - 11:35 [Inspirational Aspects]
Brand Importance: A Managements Perspective
Pradeep Pant,
Pant Consulting Pte Ltd. 

11:35 - 12:00 Panel Discussion: Challenges of Driving the Importance of the Brand Internally

Moderator: Bhavik Bhatt

Panelist: David HaighJohn Davis, Pradeep Pant, Andrew Pickup

12:00 - 12:25

Presentation of Brand Finance League Table Findings and Reveal of the
Top 100 Singapore Companies

12:25 - 12:45

Award Presentation Ceremony

12:45 - 14:00

Networking Luncheon

About the Organiser:

Brand Finance Asia Pacific
 – Brand Finance is the world's leading independent economic ROI, brand and marketing strategy consultancy. Headquartered in London, Brand Finance is present in over 20 locations worldwide. For almost 20 years they have helped companies connect their brands to the bottom line, building robust business cases for brand decisions, strategies and investments. In so doing, they have helped bridge the gap between marketing and finance through economic ROI modelling and investment justifications across all marketing and brand decisions. They provide strategic insights to help businesses grow organically with a focus on brand-building activities.


Marketing Institute of Singapore – The Marketing Institute of Singapore is the national body for sales and marketing. Since 1973, the Institute has nurtured more than 50,000 sales and marketing practitioners through its professional learning and development programmes and provided the ample networking opportunities for thousands for its members through its diverse series of events. The Institute will continue to serve the Marketing and Sales fraternity to fulfil its vision and mission of “Creating Marketers” and “Connecting a community of Marketers”.


About Collaborative Partner

Global Chinese Marketing Federation – Global Chinese Marketing Federation (GCMF), established in August 2014, is the new uprising representative in the Global Chinese Business Market. Predominantly Chinese, we aim to assist Chinese Enterprises in expanding their network through interaction and connect with delegates from different regions by bringing all entrepreneurs together to create innovative ideas, combine them together and present it together as a team, and promote them into our Global Chinese Market.


Marketing Institute of Singapore
51 Anson Road
Singapore 079904

Tel: (65) 6327 7580