Introduction
Corporate strategy is crucial for setting the direction for business development and growth of the organisation. Without a Corporate strategy, the different stakeholders and people in the organisation will struggle to develop the business, wasting away the resources of the company.
The growth of a company in a competitive and challenging environment requires a combination of strategies and skills of the stakeholders in the organisation. Corporate strategy for business development involves establishing long-term value factors and resources from the company’s point of view of markets, customers and business relationships.
This interactive workshop will provide participants with the strategies and sharpen their skills to make informed choices and assess the resources available to ensure the readiness of their organisation with an actionable corporate strategy for its business development.
Learning Outcomes
Learning Outcomes - Know The Role of Corporate Strategy and the Different Strategies for Business Development
- Learn the Principles Key to Developing and Activating Corporate Strategy
- Know The Difference Between Business Strategy and Corporate Strategy
- Identify the Skills Required for the Implementation of Corporate Strategy
- Common Mistakes to Avoid When Developing And Implementing Corporate Strategies
- Understand the Importance and Benefits of Corporate Strategy for Business Development
Course Outline
Course Outline - Role of Corporate Strategy and Types of Corporate Strategies for Business Development
- Key Principles and Themes to Developing and Activating Corporate Strategy
- Difference Between Business Strategy and Corporate Strategy
- Different Types of Strategies for Business Development -Common Mistakes To Avoid
- Importance and Benefits and Advantages Gained from Having Corporate Strategy
- Essential Business Development Skills Required for Implementation of Corporate Strategy
- Creating A Customer Focused Strategy-Stories to Develop Actionable Corporate Strategy
- Guides and Resources for Analyzing Effectiveness and Implementation of Corporate Strategy
Methodology
This experiential workshop is facilitated through a variety of adult learning techniques, role-plays, lectures, group discussions, situational analysis, exercises and participants’ presentations.
The Trainer
Trainer's Profile(This course will be conducted by one of the trainers)
Stanis Benjamin, Master Facilitator and Distinguished Toastmaster, is a motivational humorist and an accomplished speaker, consultant and trainer in the fields of business presentation skills, sales, communication, customer service, leadership and strategies for personal success. As a coach, consultant and keynote speaker, he has addressed many companies and institutions and helped senior executives, high-achieving professionals and beginners to reach higher levels of performance.
Stanis is a thought leader on how to create and sustain high performance. He combines theory with management practices to develop action-oriented techniques for building winning teams. He has been invited as an expert to speak on the topics "Behaviour Focused Communication and Humour in Presentations" and presented on Positive Business Minutes for News Radio 93.8.
He has gained excellent reputation for his work with human resource and training departments of numerous organisations to design and develop Sales, Personal Effectiveness, Leadership and Communication training programmes. Stanis brings with him over 15 years of training and coaching experience and is accredited as an Executive Leadership facilitator.
Ho-Tan Whai Aun has been a consultant, speaker and trainer since he started working in the UK in the 1980's. He was responsible for implementing major projects with The Guardian Royal Exchange, Norwich Union, The Christian Trust, Norfolk County Council and ChristChurch Conferences.
Over the years, Whai Aun has trained many people through seminars, workshops and one-to-one supervision – he is also a mentor to professionals and senior managers in UK and Asia. He believes in continuing education and training, and empowering people through learning, training and application of evidence-based principles. He knows that personal success usually comes through incremental minor transformations rather than radical major upheavals, so he brings successful people to greater heights through corrective behaviour modifications and changing of their thought patterns and core beliefs.
Whai Aun is a sought-after speaker in complex technical presentations as well as in communications and counselling seminars. He has conducted training for the business and industrial sectors, hospitals, government bodies as well as for colleges, schools and charitable organisations.
Whai Aun graduated from Trinity College, Dublin (Ireland) in Business Studies and was a UK-trained Project Manager. Occasionally, he provides oversight, support and training for Marketing & Sales and HR staff – specialising in consumer heuristic evaluations and networking. He has also conducted seminars for the Sales Teams in various financial and manufacturing companies. He is a mentor and personal friend to top Sales producers and CEOs from different industries, as well as to various start-up entrepreneurs.
In Asia, some of the organisations he has worked with include Microsoft, Tan Tock Seng Hospital, Singapore Police Force, DBS Securities and The Salvation Army.
