Marketing

Why You Should Attend This Course

Are you looking to learn or improve your Facebook Marketing and Advertising knowledge and skills? This course offers you strong, relevant and actionable content that is extraordinarily valuable. Content that starts at the basic and dives deeper into the more advanced details. You will learn in-the-trenches tactics; practical skills that you can implement in your everyday digital marketing work. Plus, you get to stay on top of the trends as you learn and be ahead of others.

Learning Outcomes

• Learn the basics as well as advanced knowledge of managing a Facebook Business Page
• Learn powerful strategies that use the Facebook Page to do effective Facebook Marketing and align it to your business objectives and KPIs
• Learn how to do effective Facebook Advertising with strong ROI that increases brand awareness, captures leads and increases revenue and sales
• Understand Facebook Advertising objectives, create a Facebook Ad campaign, define Ad Set variables (such as bids, budget, audience targeting), and design a Facebook Ad creative
• Be able to create and define custom audiences, lookalike audiences, and build core audiences with Facebook Audience Insights tool for better ad targeting
• Strong takeaways with practical skills that you can implement in your everyday digital marketing work
• Learn the latest Facebook Marketing and Advertising trends, tactics and techniques

Course Outline

• Introduction to Facebook
  • Facebook
  • Facebook Page
  • Facebook Business Page Management
  • Facebook Marketing
  • Facebook Advertising
• How to create a Facebook Page?
  • Profile Photo
  • Cover Photo
  • Timeline
  • Business Details – e.g. About us, operating hours, story, etc
• Facebook Page Management
  • Admin panel
  • Various admin roles
  • Optimize Settings
  • Insights
• Publishing Tools
  • Types of posts – text, photo, video, linked content post, etc
• Facebook Marketing
  • Building a community
  • Engage your audience – offers, promotions, discounts, etc
  • Notifications
  • Edge Rank
  • Call to Action
  • Inbox, responding to messages and auto responses
  • Crisis Management
• Facebook Advertising - Create powerful optimized Facebook Ads that bring High ROI
  • Facebook Ad Manager
  • Business Manager for centralized admin
  • Marketing Objectives – Boost posts, brand awareness, lead generation, conversion, engagement
  • Types of Advertisements
  • Audience Targeting
  • Budgeting
  • Understanding Campaigns, Ad Sets and Ads
  • Preparation of a Facebook Ad
  • Design and Create a Facebook Ad
  • Facebook Pixel
  • Understand and analyse metrics and data
• Do’s and Don’ts for successful Facebook Marketing and Advertising

Target Audience:

• New or experienced digital marketer (e.g. marketing executives, digital marketing managers, social media executives, social media managers, bloggers, influencers, etc) who desires to know more about Facebook Marketing and Advertising
• Business owner or entrepreneur who desires to learn about Facebook Marketing and Advertising
• And also:
• You wish to learn and understand how to build a powerful Facebook Marketing and Advertising strategy
• You wish to learn more about Facebook Marketing and Advertising
• You desire to do effective Facebook Advertising with strong ROI that increases brand awareness, captures leads and increases revenue and sales
• You desire to have practical skills that you can apply at your digital marketing work to do effective Facebook Marketing and Advertising

Trainer Profile:

Timotheus Lee have 27 years of professional experience, Timotheus started his career in marketing at Microsoft, working closely with clients such as Disney Australia, China Central Television, and NHK. When the Internet was in its infancy in Singapore, he became the Creative Director at a web design firm, and his clients included Prime Minister’s Office, Visa, MasterCard, Ministry of Education, and MediaCorp. Timotheus leveraged his skills in marketing to generate up to an 8-figure increase in sales figures for his clients.

With his expertise in Search Engine Marketing, SEO, Social Media Marketing, Video Marketing, Email Marketing and many other online digital strategies, he achieved ranking for many clients’ websites on 1st Page of search engines such as Google. He also ran online ad campaigns that produced ROI of up to 20%. These efforts resulted in driving traffic to the business websites, increasing sales leads, and eventually converting leads to customers.

Today, besides his role as Senior Digital Marketing Consultant at Coleegs, he is also a Lecturer at UCD Michael Smurfit Graduate Business School (ranked 48th in the world by Financial Times Executive Education Rankings, 2017).

Timotheus has a Master of Science in Marketing (First Class Honours), where he was the top graduate. His hobbies include meeting people over coffee, photography, travel, tv shows, movies, and meditation.

Intensive course for understanding the customer acquisition funnel, and digital marketing channels, such as SEM, SEO, PPC, social media marketing, email marketing and more. Most important, also how the digital marketing channels are applied at each step of the funnel.