Marketing Institute of Singapore Brings Kotler Business Programme to Singapore
15 September 2016 – Marketing Institute of Singapore (MIS) partnered Kotler Impact (KI) in offering a high value and innovative online programmes in Singapore under the banner of Kotler Business Programme (KBP). A partnership agreement was signed to formalise MIS’ appointment as KBP’s Singapore representative.
KBP is the only global business programme under the brand name of a management guru, Professor Philip Kotler, offering first-class education in countries across the globe. It is a certified training programme, exclusively delivered by top brass from academia and the corporate sphere, including world-renowned marketing guru, Professor Philip Kotler.
The online business programme, “Essentials of Marketing”, will be conducted using an innovative blended learning approach comprising of videos from leading experts (including Professor Philip Kotler), e-books for self-study, video simulations and role plays to ensure a first-class engaging and practical learning experience.
“Marketing Institute of Singapore is one of the leading institutes in Singapore in the provision of Executive Training courses. We believe MIS’ expertise in Transforming Marketers to Entrepreneurs will bring Kotler Business Programme to new heights in Singapore” said Dr Fahim R. Kibria, Chief Marketing Officer of Kotler Impact.
“Kotler Business Programme is a unique and innovative programme, with exclusive content by world-renowned gurus both from academia and corporate sectors. MIS’ partnership with Kotler Impact in bringing Kotler Business Programme to Singapore will provide keen learners a novel opportunity to pick up cutting edge business and marketing notions from the gurus and be part of a global network of Kotler alumni”, said Mr Roger Wang, President of MIS.
The programmes suit marketing novices to executives as well as entrepreneurs in all types of industries. As the programmes are fully conducted online, it enables flexibility in studying and fast track learning. Approximately 32 hours are required to complete both programmes at participant’s own time and pace.
About the Marketing Institute of Singapore:
The Marketing Institute of Singapore is the national body for sales and marketing. Since 1973, the Institute has nurtured more than 50,000 sales and marketing practitioners through its professional learning and development programmes and provided the ample networking opportunities for thousands for its members through its diverse series of events. The Institute will continue to serve the Marketing and Sales fraternity to fulfill its vision and mission of “Creating Marketers” and “Connecting a community of Marketers”.
About Kotler Impact:
Kotler Impact offers Kotler Business Programme (KBP) is the only global business programme under the brand name of a management guru, Philip Kotler, offering first-class education in countries across the globe designed to unleash the potential in people and businesses for greater, sustainable success. KBP is delivered as an online programme that can be taken globally at the convenience and PEARSON Education is partnered with KBP in creating and delivering an innovative online learning experience.
For media queries, please contact the following
Ms Joreen Yee
Assistant Manager
Public Relations & Marketing Communications
Tel : 6327 7572
Email : joreen.yee@mis.org.sg