Prestigious award represents the highest mark of brand status

Singapore, 25 September 2012 – The Marketing Institute of Singapore (MIS) has been awarded the prestigious Business Superbrands Status today, bringing with it recognition that customers trust and value the MIS brand. This exclusive international award is given to brands that fulfil the stringent Superbrands standards, and marks an achievement in MIS’s reputation and standing in Singapore.

MIS will have rights to leverage on the Business Superbrands status and use the Business Superbrands logo which has been seen as a mark of quality and reputation.

Mr Suresh Punjabi, Executive Director of MIS says, “Being identified as a Business Superbrands is indeed an honour. As the national body for sales and marketing, we are pleased that our efforts in serving the marketing fraternity have gain recognition. We will continue our work to create marketers through quality education,”

Mr Mark Pointer, CEO of Superbrands Singapore says, “Business Superbrands is an internationally recognised award which pays tribute to the best and most valued business to business brands around the world. To achieve Business Superbrands Status companies must have an outstanding reputation, significant market share and achieve a high level of brand recognition to be able to qualify.”

Aside from being a full‐fledge membership body offering individual and corporate memberships, MIS is a leading provider of executive development and higher education programmes in Singapore. Its Executive Development Services unit has won numerous sales training awards while its Continuing Education arm (Marketing Institute of Singapore Training Centre) is a 4‐year EduTrust‐registered private education institution with the Council of Private Education, Singapore.