Radical changes in the marketplace pose great challenges to businesses performance. With the product-markets maturing in the competitive landscape, technological changes in the macro-environment and escalating customers’ expectations for superior value from the product/services, what was once effective marketing strategies are no longer as successful as they were in the past. The only constant is to continuously compete with effective marketing strategies to strengthen the firm’s market position, seize market opportunities and growth potentials.

This course aims to extend participants’ marketing skills and knowledge in using tools, strategies, and best practices to formulate growth-oriented marketing strategies.  It includes a practical framework for driving marketing strategy through an understanding of the organisation's position and a systematic set of marketing techniques to identify and realise market potential.

** Prior to attending this course, participants who are new to marketing should preferably have completed Effective Marketing Strategies 

06 - 07 Dec 2021
Course Fee

* The class offers in-class or virtual learning

  • Time: 9am - 5pm
  • MIS Member enjoy 10% Discount
  • Register for 8 or more participants to enjoy 10% Group Discount