Business Management

Why You Should Attend This Course:

Your Ideas, Inventions, Trade Marks, Copyrights and Trade Secrets are your organisation’s valuable assets.  

  • What is intellectual property (IP) rights and how to manage them effectively to enhance your business and make money in the global markets? 
  • What happens if you did not register your trade mark or service mark and someone else use your mark? 
  • Rely on tort of passing-off action? 
  • Do you rely on patent protection or trade secrets to protect your company’s secret recipe?  Which strategies to take?

Get a thorough understanding of the principles of intellectual property rights protection and its enforcement. There will be quizzes to enhance learning.

 

Course Outline

Copyright

  • What subject matter are protected by copyright law?  
  • Dramatic work, artistic works, literary works, musical works
  • Brochures, marketing promotional materials etc
  • Subject matter “other than works”  
  • Sound recordings, cinematographs films, broadcasts, published editions, compact discs
  • Duration of copyright  
  • Ownership of copyright & rights conferred by copyright
  • Infringement of copyright & consequences  
  • Defences to copyright – fair dealing for private study or research?
  • International protection – Berne Convention
  • Quiz

Trade Marks

  • Meaning of a trade mark / service mark
  • Trademark registration
  • Duration of trademark registration
  • Infringement of trade marks
  • Consequences of infringement  
  • International protection - Madrid Protocol   
  • Paris Convention and TRIPS Agreement
  • What is passing-off action?
  • Goodwill, reputation  
  • Misrepresentation & damage  
  • Dishonest trading  
  • Quiz

Patent Protection  

  • Protecting your inventions
  • Need for registration  
  • Patent Co-operation Treaty (PCT route)
  • Criteria for registration – novel, inventive step  
  • Patent agents & the patent attorney   
  • Duration of patents
  • Infringement of patents  
  • Revocation of patents  
  • International protection
  • Compulsory licenses
  • Quiz

Trade Secrets & Confidential Information  

  • Non-competition clause
  • Contract restraining trade  
  • Tort of confidence
  • Non-disclosure Agreement

 

Who Will Benefit?

Suitable for product managers, engineers, officers, IT professionals, businessmen, company directors, business managers, financial controllers, marketing managers & executives, business advisors, bankers, consultants, company secretaries, administrators, credit executives, finance and operation executives and ANYONE who is interested to know Intellectual Property Rights Management.

 

Trainer’s Profile:

Prof Catherine Tay Swee Kian has more than 38 years of experience lecturing law as Associate professor at the National University of Singapore (NUS) Business School, Department of Strategy & Business Policy. She is a Barrister-at-law from Lincoln’s Inn, United Kingdom. Prof Tay is also an Advocate & Solicitor of the Supreme Court of Singapore and an author of several law books including her best seller books on Contract Law and Director Duties & Corporate Governance.

Prof Tay studied law at Queen Mary College, University of London and graduated with an honours degree in Bachelor of Laws and a degree in Master of Laws, in which she specialised in Company, Shipping, Insurance and Marine Insurance laws. She was called to the English Bar by Lincoln’s Inn in 1978. She did her pupillage under the Honourable Lady Mary Hogg in London and returned to Singapore in the law firm of Rodyk & Davidson. She won the Aw Boon Haw and Aw Boon Par Memorial Prize for the overall best student in 1980 during her postgraduate practical law course in Singapore. She was called to the Singapore Bar in 1980.

Prof Tay was on the Board of Overseas Editors for the (United Kingdom) Journal of Financial Crime, an official publication of the Cambridge International Symposium on Economic Crime. She has presented numerous papers at many conferences and seminars on Business Law, Medical Law & Ethics, Company and Insolvency Laws both overseas and in Singapore. Prof Tay is an examiner on law subjects for a number of professional bodies in Singapore and overseas. She was the external examiner on medical law ethics at the Hong Kong University, Law Faculty (2007-2008).

Prof Tay conducts in-house customised corporate programmes and seminars / workshops for commercial firms, banks, hotels, hospitals, statutory boards and companies, clubs and associations on topics such as contract management; corporate governance in both public and private sectors including public-private partnership contracts; tender bids bidding in procurement contracts; service level agreements and tenancy agreements. For over 4 years annually, she was the Programme Director, for a Singapore-Commonwealth Third Country Training Programme, Singapore- Commonwealth Advance Seminar for Chief Executives 28 May – 7 June 2008, jointly sponsored by Ministry of Foreign Affairs and the Commonwealth Fund for Technical Co-operation Commonwealth Secretariat London, United Kingdom at Training Institution – National University of Singapore Business School.

Prof Tay received her 38 years Long Service Award from the Marketing Institute of Singapore (MIS) on 2 November 2019. She was awarded the top trainer in MIS.

Prof Tay was a Visiting Consultant and adjunct lecturer at the Institute of System Science, NUS for over 16 years lecturing IT outsourcing contracts, intellectual property and contract law. She gave lectures in Industrial Relations and Labour laws at the Ong Teng Cheong Institute of Labour Studies for over 12 years on labour laws in industrial relations. She was the local teaching affiliate lecturing business law for Adelaide University, Australia.

Prof Tay lectures on “The Legislature, Policy Formulation & Implementation for Good Governance” to Ministers from Nigeria, Kaduna State Legislators” on 16-18 April 2018 at Singapore 2018 Capacity Building Retreat at Singapore Institute of Management (SIM) Professional Development. She also lectures on “Leadership & Governance” to Legislators from Kenya, 21-22 May 2018 at SIM Professional Development. She also lectures Public-Private Partnerships (PPP contracts) and joint ventures to global audience. She gave lectures several times on Corporate Governance to bankers from Uzbekistan.

Prof Tay is currently a member of the National Healthcare Group Institutional Review Board (IRB) of Domain Specific Review Board tasked to review the scientific and ethical aspects of research protocols since 2002. She received her 15 Long Service Award from NHG IRB in 2018. She is also currently a member of the Centralised Institutional Review Board (IRB), Singapore Health Services Pte Ltd tasked to review clinical protocols for human subject experimentation. She was a member of the panel for lay persons for the National Transplant Ethics Committee, Ministry of Health in 2009- 2011.

Prof Tay is the Honourable Legal Advisor for Singapore Optometric Association, as well as for the Singapore Institute of Engineering Technologists. She has lectured in executive training courses at the NUS Extension in professional and business management law courses for over 34 years. She has supervised medical students in electives onMedical ethics & law at the NUS Yong Loo Lin School of Medicine, and also for University of Manchester at Singapore Polytechnic. She also lectured nursing students in nursing law and ethics at the NUS Alice School of Nursing as well as in Nanyang Polytechnic. She has lectured medical law and biomedical ethics in the NUS Faculty of Dentistry for more than 15 years.

 

Dates
21 Dec 2020
11 Mar 2021
17 Jun 2021
01 Sep 2021
16 Dec 2021
Course Fee
S$565.00
  • Time: 9am - 5pm
  • MIS Member enjoy 20% Discount
  • Register for 3 or more participants to enjoy 5% Group Discount