Why You Should Attend This Course:

Understanding SEO and digital advertising can drive sales, improve brand reputation, and build strong customer relationships.

With a particular focus on the capabilities of ChatGPT, this course takes an in-depth look at these essential digital marketing skills.

Learn the latest strategies and techniques to achieve unprecedented business growth.

Program Outline:

• Introduction to SEO, Keyword Research, and On-Page SEO
• On-page SEO and Off-Page SEO (Link Building)
• Introduction to Digital Advertising: PPC and Social Media Ads
• ChatGPT and its applications in SEO and Digital Advertising
• Analysis, Reporting, Data Interpretation
• The Future of SEO and AI

Learning Outcomes:

By the end of this course, students should be able to:

• Understand the fundamentals and advanced practices in SEO and digital advertising.
• Learn techniques to successfully incorporate ChatGPT and AI tools into your marketing efforts.
• How to use ChatGPT to create powerful, persuasive ad copy.
• Optimize a website using SEO and develop an effective SEO strategy.
• How to craft marketing prompts that generate insightful and unique responses from ChatGPT
• Analyse reports and interpret data to improve digital marketing strategy.

Course Prerequisites:

• Proficiency in using a computer and the Internet.
• Familiar with browsers, preferably Chrome or Firefox.
• Possession of a laptop with the browser installed due to hands-on exercises included.

Course Outline:

• Module 1: Search Marketing and ChatGPT
  • Understanding ChatGPT and its application in SEO and Digital Advertising
  • Customising ChatGPT for your unique Brand Voice
  • Market and Audience Research using ChatGPT
  • Fine-tuning ChatGPT for accuracy and Improvement
• Module 2: On-Page and Off-Page SEO
  • SEO Fundamentals
  • Keyword research: using ChatGPT to find high-performing keywords, analyse search intent, and optimise your content to rank better in search results
  • Website structure: crafting SEO-friendly website architectures
  • Content creation: Explore how ChatGPT can help create high-quality, engaging, and SEO-optimised content for your website, blog, or social media platforms.
  • On-Page SEO: Discover AI-powered techniques to optimise your website's structure, meta tags, internal linking, and other on-page factors that contribute to better rankings.
  • Link Building strategies: Understand how AI can help identify valuable link building opportunities and automate the outreach process for improved backlink profiles
• Module 3: Digital Advertising
  • Digital Ads Fundamentals: Google Ads and Social Media Advertising including Facebook, Instagram, TikTok and LinkedIn Ads
  • Hands-on: Building a Google Ad Campaign with ChatGPT
  • Hands-on: Building a Facebook Ad Campaign with ChatGPT
• Module 4: Analytics and Reporting
  • Interpreting data-driven SEO and Paid Advertising Reports
  • Applying Data for improvements
  • Future trends in SEO, Digital Advertising and AI

Who Will Benefit?

This course is ideal for:

• Digital Marketers looking to expand their SEO and digital advertising understanding with AI.
• Small business owners or entrepreneurs who want to grow their online visibility and sales.
• Marketing students who aim to stay at the forefront of SEO and digital advertising strategies.
• Content Creators and Bloggers looking to increase their site traffic organically.
• SEO and paid advertising practitioners who want to understand how AI can revolutionise their strategies.
• Anyone interested in learning how to use AI-powered tools for marketing.
• Students or recent graduates interested in pursuing a career in marketing or advertising.
• Anyone who wants to increase their knowledge of SEO and advertising in today's digital age.

Trainer's Profile:

Ivan Wong has over 20 years of experience in Business Consulting, Training, Search Engine Marketing, Conversion Optimisation and Digital Analytics from both client side and within the agency environment.

A certified accountant and programmer by training, he also has over 10 years’ experience as a marketing trainer. He is currently a consulting partner at Queen Consulting Group. He is also one of the few Google-appointed Regional Trainers that trains the official Google Ads, Analytics and Mobile Advertising courses. In addition, he is an external trainer and consultant for Google Mobile Labs, TheKnowledgeEngineers, General Assembly, Econsultancy and ClickAcademy Asia, all of which are premier marketing training & development academies for Asia’s professional talents.

He was formerly the SEO/Analytics Director with GroupM Asia-Pacific. Prior to that he was Director of e- Commerce at Far East Hospitality, Singapore’s largest operator of hotels and serviced residences. He has also held management positions at DGM Asia, Hewlett-Packard Asia and Magnus Management Consultants.

Well-versed in both the technical and business aspects of digital marketing, his passion at QCG is helping organisations of all types to use digital marketing effectively, working with all sizes of business from SMEs through to clients as large as TripAdvisor, CNNGo, Decathlon International, Singapore Tourism Board and American Express.